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Digital Marketing Assistant, B2B
Seal Sistemas e Tecnologia. Operate RD Station Marketing daily, creating landing pages, forms, pop-ups, emails, and lead-nurturing workflows, as well as segmenting the contact database .
Tech Stack
Tools & technologiesIoTSQLWordPress
About the role
Key responsibilities & impact- Operate RD Station Marketing daily, creating landing pages, forms, pop-ups, emails, and lead-nurturing workflows, as well as segmenting the contact database
- Support lead management throughout the funnel, including lead scoring, MQLs, and SQLs, and hand off qualified leads to the sales team via CRM integration
- Assist with the production and publication of content on corporate social media, primarily LinkedIn, as well as YouTube and the blog
- Support the creation of technical and commercial materials, such as e-books, customer case studies, newsletters, presentations, and posts
- Update the website and blog, applying basic SEO best practices
- Create and monitor paid media campaigns on LinkedIn Ads and Google Ads
- Monitor metrics such as conversion rates, email open and click-through rates, lead generation, and engagement, preparing periodic reports
- Support the organization and promotion of events, industry trade shows, and webinars
- Liaise with suppliers, agencies, and partners on co-marketing initiatives
Requirements
What you’ll need- Bachelor's degree completed or in progress in Marketing, Advertising, Communications, Business Administration, or a related field
- Up to 1 year of experience in digital marketing; relevant internships count as experience
- Hands-on experience with RD Station Marketing or an RD University certification
- Experience managing corporate social media, with a focus on LinkedIn
- Basic knowledge of inbound marketing and sales funnels
- Knowledge of Google Analytics 4
- Microsoft Office or Google Workspace, with basic to intermediate Excel skills
- Knowledge of Canva or other design tools is a plus
- Knowledge of WordPress or another CMS is a plus
- Basic knowledge of LinkedIn Ads and Google Ads is a plus
- Intermediate English is a plus
- Interest in technology and business solutions, such as automation, mobility, and IoT
- Strong organizational skills and ability to meet deadlines
- Strong written communication skills and attention to detail
- Proactive attitude and eagerness to learn
- Analytical mindset
- Teamwork skills and ability to build strong relationships with the sales team
- RD University certifications are a plus
- Previous experience at a B2B or technology company is a plus
Benefits
Comp & perks- Meal allowance
- Health insurance
- Transportation allowance
- Year-end gift for children under 12
- Life insurance
- Partnership with Sesc
- Parking available (R$100.00 monthly discount)
- TotalPass gym membership benefit
- Ongoing learning opportunities, including AI
- Birthday month day off + R$100.00
- Coffee, cookies, and fruit in the office
- Relaxation room with an honor-market system
- University partnership, including dependents
- Dental insurance
- In-company English classes (R$15.00 monthly discount)