Seal Sistemas e Tecnologia

Digital Marketing

• Operate RD Station Marketing daily, creating landing pages, forms, pop-ups, emails, and lead-nurturing workflows, as well as segmenting the contact database
• Support lead management throughout the funnel, including lead scoring, MQLs, and SQLs, and hand off qualified leads to the sales team via CRM integration
• Assist with the production and publication of content on corporate social media, primarily LinkedIn, as well as YouTube and the blog
• Support the creation of technical and commercial materials, such as e-books, customer case studies, newsletters, presentations, and posts
• Update the website and blog, applying basic SEO best practices
• Create and monitor paid media campaigns on LinkedIn Ads and Google Ads
• Monitor metrics such as conversion rates, email open and click-through rates, lead generation, and engagement, preparing periodic reports
• Support the organization and promotion of events, industry trade shows, and webinars
• Liaise with suppliers, agencies, and partners on co-marketing initiatives

Digital Marketing Assistant, B2B