Director, Admissions Revenue Strategy

SeaWorld Parks & Entertainment, Inc.

. Own the commercial growth agenda for a regional portfolio of parks and act as the commercial leader for the market .

Posted 10/13/2026full-timeOrlando • Florida • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in commercial strategy development and execution, with a strong focus on growth planning, segment and channel strategy, and performance analysis. Proficient in advanced analytical tools and methodologies to drive decision-making and influence stakeholders across a matrixed organization.

Highest-signal resume keywords

Commercial Strategy DevelopmentGrowth PlanningAdvanced Analytical SkillsTeam LeadershipSegment and Channel Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Commercial StrategyGrowth StrategyP&L AccountabilityMarket AnalysisSegment EconomicsChannel PerformanceBusiness Case DevelopmentAdvanced ExcelSQLPython

Soft Skills

Strong Communication SkillsInfluencing Without AuthorityAnalytical Thinking

Tools & Technologies

TableauPower BIBI Tools

Certifications & Qualifications

Bachelor's Degree in BusinessMBA or Advanced Degree (Preferred)

Industry Keywords

Theme ParksAttractionsLeisureCruiseLodgingAirlineHigh-Volume Consumer IndustryRevenue ManagementPricingTravel Trade

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Own the commercial growth agenda for a regional portfolio of parks and act as the commercial leader for the market
Develop and own the multi-year commercial growth strategy by segment, channel, geography and visitation source
Partner with Park Executive Teams to shape strategy and align priorities with park opportunities and constraints
Work with Finance, Marketing, Resellers and other partners from target setting and annual planning through launch and performance tracking
Lead a team responsible for growth planning, segment and channel strategy, and commercial performance analysis
Define customer segments to grow, defend or develop and set commercial priorities
Shape channel strategy across direct, e-commerce, resellers, groups and partners
Partner with Revenue Management and Pricing & Offer on pricing, product and promotional direction
Build analytics covering market sizing, segment economics, channel performance, demand drivers, competitive dynamics and testing
Identify and size growth opportunities and build business cases
Report growth performance, risks and outlook to the Senior Leadership Team
Introduce new commercial practices, tools and ways of working
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree in Business, Economics, Finance, Marketing or a related field, or equivalent experience
Track record in commercial strategy, growth strategy or a similar analytically driven commercial role, ideally with P&L or market-level accountability
Experience setting segment and channel strategy and turning it into measurable results
Experience leading and developing multiple direct reports
Strong analytical skills and ability to turn complex information into clear recommendations for executive leadership
Advanced proficiency in Excel
Strong written and oral communication skills
Comfort working across a matrixed organization and influencing without direct authority
Preferred: MBA or advanced degree in a related field
Preferred: Experience partnering with senior operating leaders to shape and deliver strategy
Preferred: Proficiency in advanced analysis and BI tools (SQL, Tableau, Power BI, Python, R or similar)
Preferred: Background in theme parks, attractions, leisure, cruise, lodging, airline or another high-volume consumer industry
Preferred: Experience working with reseller, travel trade or distribution partners
Preferred: Working knowledge of revenue management and pricing

Benefits

Comp & perks

Paid Time Off
Complimentary Park Tickets and Passes
Park Discounts on Food and Merchandise
Medical, Dental, and Vision Insurance
401K Retirement plan
Voluntary Insurance
Life Insurance
Disability Benefits
Tuition Reimbursement
Dependent and Health Care Flexible Spending Accounts
Employee Assistance Program
Legal Assistance Plan