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Manager, Media Finance
SeaWorld Parks & Entertainment, Inc.. Manage the monthly, quarterly, and annual budgeting and forecasting process for all paid media channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in financial planning and analysis, with a strong focus on budget management and forecasting for marketing initiatives. Proficient in data analysis and reporting, ensuring alignment between financial performance and business outcomes.
Highest-signal resume keywords
Financial Planning And AnalysisBudget ManagementForecastingAnalytical SkillsExcel Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
BudgetingVariance AnalysisSpend TrackingFinancial ReportingData IntegrationPerformance DashboardsAccruals ManagementMedia PlanningROI AnalysisProcess Improvement
Soft Skills
CollaborationCommunicationAttention To DetailProblem-Solving
Industry Keywords
Marketing FinanceMedia ChannelsBusiness PrioritiesStakeholder ManagementExecutive Presentations
About the role
Key responsibilities & impact- Manage the monthly, quarterly, and annual budgeting and forecasting process for all paid media channels
- Partner with Finance and Park Marketing teams to ensure accuracy, alignment, and transparency in spend tracking and reporting
- Maintain and reconcile detailed budget pacing, accruals, and variance analysis across brands and parks
- Support budget reallocation decisions throughout the year based on performance and business priorities
- Serve as the central liaison between Marketing, Finance, and external media agencies on financial matters
- Support the development of annual and seasonal media plans
- Work with agency partners and internal stakeholders to align budgets with campaign strategies and go-live timelines
- Prepare media budget summaries, presentations, and executive dashboards for senior leadership reviews
- Assist with weekly, monthly, and quarterly media performance dashboards integrating budget, spend, and outcome data
- Partner with Finance and Analytics teams to tie spend to attendance, sales, and ROI outcomes
- Support process improvement for data accuracy, standardization, and automation in budget reporting
Requirements
What you’ll need- 3–5 years of experience in financial planning and analysis, marketing finance, or budget management, ideally supporting marketing or media functions
- Bachelor’s degree in Finance, Accounting, Business Administration, Economics, or a related analytical field
- Proven ability to manage complex budgets, forecasting, and financial reporting across multiple brands or business units
- Strong analytical and Excel skills, with experience translating financial data into actionable business insights
Benefits
Comp & perks- Paid Time Off
- Complimentary Park Tickets and Passes
- Park Discounts on Food and Merchandise
- Medical, Dental, and Vision Insurance
- 401K Retirement plan
- Voluntary Insurance
- Life Insurance
- Disability Benefits
- Tuition Reimbursement
- Dependent and Health Care Flexible Spending Accounts
- Employee Assistance Program
- Legal Assistance Plan