Performance Marketing Specialist

SEB

. Drive paid marketing across private and corporate customer segments .

Posted 10/30/2026full-timeStockholm • SwedenMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid marketing campaigns across social and search platforms, with a strong focus on data analysis and performance evaluation to drive customer acquisition and conversion rates.

Highest-signal resume keywords

Paid Social Campaign ManagementPaid Search OptimizationCampaign Performance AnalysisBudget ManagementAudience Targeting

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign SetupCampaign OptimizationConversion TrackingData AnalysisBidding Strategies

Soft Skills

CollaborationCommunicationInsight Translation

Tools & Technologies

AI for Campaign AnalysisAutomation ToolsReporting Tools

Industry Keywords

Customer AcquisitionLead QualityCost Per Qualified OpportunityMedia EfficiencyFunnel Data

About the role

Key responsibilities & impact

Drive paid marketing across private and corporate customer segments
Plan, set up, buy and optimize paid social, paid search (SEM) and other paid marketing campaigns
Manage campaign budgets, pacing and bidding, reallocating spend across channels and audiences based on performance and funnel data
Develop and run structured tests of audiences, ad copy, creative formats and landing pages
Evaluate paid media performance across the funnel from awareness to conversions and qualified opportunities
Connect media efficiency with customer acquisition, conversion rates, lead quality and cost per qualified opportunity
Evaluate and use AI and automation for campaign analysis, ad variations, optimization and reporting
Ensure output quality and compliance with applicable data, brand and approval requirements
Partner with Content, Offering, Sales Enablement, product, marketing and sales teams
Translate performance data into insights and evidence-based recommendations on paid media investment and channel mix

Requirements

What you’ll need

Hands-on experience setting up, buying and optimizing campaigns in paid social and paid search platforms
Experience with campaign structure, audience targeting, bidding and budget management
Experience analyzing campaign performance and using conversion tracking and reporting to identify improvements
Understanding of how data quality affects optimization decisions