Senior Product Manager, Resident Onboarding

Second Nature

. Own the Resident Onboarding Lift roadmap and performance metrics, including AppFolio door enablement, enrollment rate, and resident adoption .

Posted 10/30/2026full-timeRemote • United StatesSenior💰 $170,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management with a focus on resident onboarding processes, leveraging AppFolio for effective lease management and customer engagement. Proven ability to influence product strategy and drive measurable improvements in user experience and operational performance.

Highest-signal resume keywords

Product ManagementAppFolio ExpertiseRoadmap DevelopmentStakeholder InfluencePerformance Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Requirements WritingPerformance Metrics AnalysisRoadmap ExecutionTechnical FluencyProduct Strategy Development

Soft Skills

Influencing LeadershipCuriosityCommunication

Tools & Technologies

AppFolioSaaS PlatformsProduct Analytics Tools

Industry Keywords

ProptechB2B2C ProductsOnboarding ProcessesCustomer Feedback

About the role

Key responsibilities & impact

Own the Resident Onboarding Lift roadmap and performance metrics, including AppFolio door enablement, enrollment rate, and resident adoption
Set targets, report progress to leadership, and own outcomes
Become the internal expert on resident onboarding within AppFolio, including lease templates, signing order, counter-signing, and property-manager move-in processes
Contribute to the joint roadmap with AppFolio’s product team
Own and execute weekly AppFolio joint partner calls and deliver time-bound commitments
Write clear, complete, buildable product requirements
Align engineering, marketing, and support so launches reach customers
Establish discovery, experimentation, iteration, and customer-feedback processes
Use product analytics and performance insights to identify friction and validate opportunities
Influence AppFolio product strategy, platform capabilities, and roadmap decisions
Drive measurable improvements in activation, enrollment, onboarding performance, and resident experience
Operate as an individual contributor without direct reports

Requirements

What you’ll need

7+ years in product management, including time owning a product line or platform end to end
Demonstrated business results beyond features shipped
Experience turning strategy into a sequenced roadmap and winning investment to build it
Experience building products dependent on a partner's platform
Demonstrated experience influencing a major partner’s strategy and roadmaps
Ability to influence leadership, partners, and customers, including standing ground in senior-executive debates
Technical fluency sufficient to earn engineering’s trust and make architecture tradeoffs
Curiosity and passion for the market and product; ability to investigate why products are or are not working
Must be available during scheduled working hours, generally East Coast hours, with some flexibility
Quiet, professional, distraction-free work environment
Own reliable high-speed internet connection
Legal right to work in the United States after hiring
Bonus: Direct experience with AppFolio, Proptech or SaaS experience, or complex B2B2C products

Benefits

Comp & perks

Offers Equity
Medical, Dental, Vision, & Life Insurance
401K Plan
Open PTO and sick days
Remote work from anywhere in the US
Bi-annual in-person company meetings with business travel reimbursed according to company guidelines
Diverse, inclusive, supportive, and growth-focused culture
Professional growth as part of a fast-growing team