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Product Marketing Manager
SecurityScorecard. Own how SecurityScorecard’s products are positioned, launched, and sold .
Posted 10/14/2026full-timeRemote • United StatesMid-LevelSenior💰 $180,000 - $200,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B SaaS product marketing with a focus on cybersecurity and risk management. Capable of developing compelling messaging and sales enablement materials while leveraging data for strategic decision-making.
Highest-signal resume keywords
B2B SaaS Product MarketingSales EnablementMarket ResearchCompetitive AnalysisCybersecurity Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessaging DevelopmentValue Proposition CreationKPI Definition and ReportingSales Asset Development
Soft Skills
Exceptional Writing SkillsCollaborationAnalytical MindsetInfluencing Without Authority
Tools & Technologies
SalesforceHubSpotMarketoSales Enablement Platform
Industry Keywords
CybersecurityRisk ManagementEnterprise SoftwareB2B Marketing
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Own how SecurityScorecard’s products are positioned, launched, and sold
- Serve as the bridge between Product, Sales, and the market
- Develop positioning, messaging, and value propositions for security ratings, supply chain detection and response, attack surface, and third-party risk capabilities
- Lead go-to-market planning and execution for product launches and major releases
- Build sales enablement assets including battlecards, pitch decks, talk tracks, demo narratives, and objection handling
- Train sellers and partners to use sales enablement materials
- Maintain competitive intelligence and win/loss analysis
- Conduct buyer, persona, and market research
- Translate customer, sales, and analyst feedback into roadmap input
- Create web, content, and campaign collateral for CISOs, security practitioners, procurement leaders, and executives
- Brief industry analysts and support analyst evaluations
- Define and report KPIs including launch impact, sales-asset adoption, pipeline influenced, and win rate
- Partner with Product Management, Sales, Customer Success, Demand Generation, and Content
Requirements
What you’ll need- 4 to 7 years of B2B SaaS product marketing experience, with a track record of successful launches and sales enablement
- Experience in cybersecurity, risk, or enterprise software strongly preferred
- Exceptional writing, messaging, and storytelling skills, with the ability to make technical concepts clear and compelling
- Strong competitive analysis and market research skills
- Proven ability to collaborate cross-functionally and influence without direct authority
- Analytical mindset, comfortable using data to measure impact and guide decisions
- Proficiency with Salesforce, HubSpot or Marketo, and a sales enablement platform
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience
- Must not require immigration sponsorship for this position
Benefits
Comp & perks- Competitive salary
- Stock options
- Health benefits
- Unlimited PTO
- Parental leave
- Tuition reimbursements
- Annual performance-based incentive compensation awards may be available
- Equity may be available
- Other company benefits
- Reasonable accommodations for qualified individuals with disabilities