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Industry Marketing Manager
Seeq Corporation. Translate batch industries strategy into executable go-to-market plans for priority verticals and segments .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in translating market strategies into actionable go-to-market plans, with a strong focus on industry-specific messaging and campaign execution. Proven ability to collaborate across product, sales, and marketing teams to drive engagement and pipeline growth in complex B2B environments.
Highest-signal resume keywords
B2B SaaS ExperienceIndustry MarketingProduct MarketingCampaign ExecutionStrong Writing Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market Strategy TranslationMessaging DevelopmentCampaign PlanningCross-Functional Program ManagementPerformance Monitoring
Soft Skills
Strong CommunicationOrganizational DisciplineJudgmentCollaboration
Tools & Technologies
ABXAI-Enabled Marketing Environments
Industry Keywords
Batch IndustriesSpecialty ChemicalsPharmaBuilding MaterialsPulp & Paper
About the role
Key responsibilities & impact- Translate batch industries strategy into executable go-to-market plans for priority verticals and segments
- Partner with Industry Principals to define market problems, buyer priorities, use-case narratives, lighthouse accounts, and proof points
- Shape industry-specific value stories connecting problem, offer, value, and impact
- Support industry plans aligned with product, industry solutions, and revenue priorities
- Identify industry-specific signals, trends, and opportunities influencing campaigns, launch readiness, and positioning
- Develop and maintain batch industry messaging, narratives, and proof points
- Partner with Product Marketing and Industry Solutions Management on portfolio adaptation, offer framing, value articulation, and buyer relevance
- Guide solution stories, campaign themes, sales narratives, customer examples, and executive talking points
- Partner with Regional Marketing, Partner Marketing, ABM, and Campaign Execution on coordinated campaigns and target-account motions
- Define campaign themes, content requirements, audience priorities, and field activation needs
- Orchestrate industry plays across digital, field, partner, and account-based channels
- Contribute to post-campaign and post-launch reviews
- Partner with Field Enablement and Readiness on seller-ready messaging, plays, talk tracks, and field materials
- Support launch readiness with industry content, use cases, FAQs, and enablement inputs
- Collaborate with Partner Enablement on partner plays or certifications
- Connect strategy teams and execution teams and improve feedback loops
- Monitor campaign performance, engagement signals, pipeline contribution, and content effectiveness
- Contribute to quarterly planning, prioritization, resource allocation, and performance reviews
- Build operating discipline and repeatable industry playbooks and planning frameworks
- Improve industry narratives, campaign alignment, vertical relevance, cross-functional alignment, planning repeatability, pipeline creation, launch quality, and strategic focus
Requirements
What you’ll need- 5+ years of experience in B2B SaaS, industrial software, or a similarly complex go-to-market environment
- Experience in industry marketing, product marketing, solution marketing, or integrated marketing
- Ability to translate market strategy into clear messaging, campaigns, and commercial plans
- Experience working across product, sales, marketing, and customer-facing teams
- Strong writing and communication skills
- Ability to create clear narratives, industry stories, and market-facing messaging
- Ability to manage cross-functional programs with multiple inputs, deadlines, and dependencies
- Strong judgment and organizational discipline
- Ability to connect strategy to execution
- Preferred: experience in Seeq’s priority batch industries, such as Specialty Chemicals, Pharma, Building Materials, or Pulp & Paper
- Preferred: experience with ABX, regional marketing, partner marketing, or field-facing campaign execution
- Preferred: familiarity with whole-offer/industry solutions marketing, solution marketing, or portfolio-level commercialization
- Preferred: comfort working in AI-enabled marketing environments
- Preferred: experience supporting technical, enterprise, or operational buyer audiences
- Must be authorized to work in the country in which you reside
- Seeq does not sponsor US F1 or H-1B work visas
Benefits
Comp & perks- Competitive salary plus bonus incentives
- $126,000 USD base salary
- 12-week paid Seeq family leave
- Unlimited PTO
- Internet and mobile phone reimbursements
- Medical benefits
- Group term life insurance
- Short-term and long-term disability insurance pre-tax benefits
- Voluntary vision and dental (ortho)
- Vacation bonus program
- Employee Assistance Program
- Generous home office allowance
- Remote-first (only) work arrangement