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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Enterprise Software Product Marketing, focusing on developing effective go-to-market strategies, positioning, and messaging that drive measurable business outcomes. Proficient in leveraging customer insights and AI to enhance product narratives and marketing effectiveness.
Highest-signal resume keywords
B2B Enterprise Software Product Marketing ManagementGo-To-Market Strategy DevelopmentPositioning And Messaging CreationCustomer Insight UtilizationAI Integration In Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Go-To-Market StrategyProduct PositioningValue Proposition DevelopmentPerformance MeasurementMarket Trend Analysis
Soft Skills
Credible Writing SkillsPresentation SkillsCollaboration
Tools & Technologies
SeismicHighspot
Industry Keywords
Sales EnablementMarketing StrategyCustomer OutcomesBehavior ChangeImpact Measurement
About the role
Key responsibilities & impact- Define the platform story for marketing and enablement personas
- Develop differentiated positioning, messaging, and value propositions for marketing and sales enablement personas
- Connect Seismic and Highspot capabilities to customer outcomes and influence product strategy and roadmap
- Define Seismic’s point of view on the future of enablement and AI’s impact on work
- Own go-to-market strategy and execution for major product launches and releases
- Translate new capabilities into value stories, coordinated go-to-market activities, field readiness, and measurable adoption and revenue goals
- Lead go-to-market execution with business goals, strategies, tactics, and success measures
- Create sales decks, brochures, demos, customer proof, and competitive guidance
- Equip field teams with messaging, sales plays, proof points, demos, and competitive intelligence
- Own go-to-market contribution to revenue goals and refine approaches using performance data and field feedback
- Create thought leadership for marketing and enablement leaders
- Partner across Marketing on campaigns, events, and practitioner communities
- Represent the role at customer events and field training, including Seismic’s annual customer conference
- Bring customer insights back into product stories and go-to-market strategy
Requirements
What you’ll need- B2B enterprise software product marketing management experience
- Record of positioning and go-to-market strategies that deliver results
- Ability to connect products, data, workflows, and people to business outcomes
- Ability to develop clear product stories, positioning, messaging, and value propositions
- Understanding of enablement and marketing leaders’ priorities, behavior change, and impact measurement
- Experience using customer insight and market trends to shape a point of view or advance a category
- Ability to build, measure, and improve go-to-market plays
- Ability to use AI to improve the quality and scale of work
- Credible writing and presentation skills for customers, executives, product teams, and revenue teams
Benefits
Comp & perks- Benefits and perks for the whole self; benefits vary by country
- Incentive plan eligibility in addition to base salary
- Reasonable accommodation available as part of the application or recruiting process