Senior Revenue Marketing Manager, Financial Services

Seismic

. Develop and execute the marketing strategy for the Financial Services segment, aligning investments to bookings and pipeline targets .

Posted 9/21/2026full-timeRemote • United StatesSenior💰 $100,000 - $153,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies for the Financial Services sector, with a strong focus on pipeline generation, account-based marketing, and cross-functional collaboration. Proven ability to translate data insights into actionable strategies while managing multiple priorities in a fast-paced environment.

Highest-signal resume keywords

B2B Marketing ExperienceFinancial Services MarketingAccount-Based Marketing PrinciplesCross-Functional LeadershipAnalytical Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentPipeline GenerationGo-To-Market InitiativesCampaign DevelopmentMarket Opportunity AssessmentPerformance MeasurementBudget ManagementData AnalysisCustomer Engagement TrackingSales Collaboration

Soft Skills

Stakeholder ManagementExecutive CommunicationCollaborationLeadershipPrioritization

Industry Keywords

Financial ServicesSaaS EnvironmentAsset ManagementWealth ManagementBankingInsuranceCustomer SuccessRevOpsEnterprise SalesBuying Group Engagement

About the role

Key responsibilities & impact

Develop and execute the marketing strategy for the Financial Services segment, aligning investments to bookings and pipeline targets
Translate business priorities into go-to-market initiatives supporting customer expansion and new logo acquisition
Assess market opportunities and recommend investment strategies based on business performance and market dynamics
Identify priority customers, buying groups and key opportunities with Sales, Customer Success and RevOps
Develop personalized campaigns supporting the customer buying journey
Lead planning and execution of industry events, executive dinners, customer experiences and campaigns
Collaborate with Product, Product Marketing, Content and other marketing teams on relevant messaging and campaigns
Serve as primary marketing lead for Financial Services North America go-to-market leadership
Align marketing initiatives with sales priorities through business reviews, account planning and pipeline discussions
Advise Marketing teams on targeting and messaging strategy
Coordinate go-to-market programs across Marketing, Sales, Customer Success and Partner teams
Own reporting against pipeline and bookings
Track account engagement, pipeline progression, conversion metrics and program effectiveness
Partner with RevOps to identify pipeline gaps and improve conversion and sales velocity
Manage marketing budget and maximize investment efficiency

Requirements

What you’ll need

7-10+ years of B2B marketing experience
Experience marketing to Financial Services organizations in a fast-paced technology or SaaS environment
Experience across Asset Management, Wealth Management, Banking, or Insurance preferred
Proven success developing strategies that generate pipeline and influence revenue in complex enterprise sales environments
Experience partnering with Sales and Customer Success leadership to develop joint go-to-market plans and drive business outcomes
Strong understanding of account-based marketing principles, buying group engagement and enterprise buying cycle
Ability to translate data and insights into actionable marketing strategies
Excellent cross-functional leadership, stakeholder management and executive communication skills
Strong analytical mindset with experience measuring marketing performance across the funnel
Ability to manage multiple priorities in a fast-paced, collaborative environment

Benefits

Comp & perks

Benefits and perks for the whole self; benefits vary by country
Eligibility to participate in Seismic's incentive plans in addition to base salary