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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in multi-channel marketing strategy and execution, with a strong focus on lead generation, performance optimization, and data-driven decision-making. Proven ability to lead and mentor marketing teams while fostering cross-functional collaboration and enhancing customer journeys.
Highest-signal resume keywords
Multi-Channel Marketing CampaignsSEO and AEO StrategiesData Analytics and Performance ReportingCRM Management (HubSpot, Go High Level)Lead Generation Strategies
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingLead GenerationContent MarketingGoogle Analytics/GA4Google AdsMeta AdsMarketing AutomationData-Driven Decision MakingCustomer Journey OptimizationConversion Rate Optimization
Soft Skills
Excellent CommunicationRelationship BuildingStrong Execution SkillsHighly OrganizedCreative and Strategic Thinking
Tools & Technologies
CRM SystemsMarketing Automation ToolsData Analytics PlatformsSEO ToolsSocial Media Platforms
Certifications & Qualifications
MBA or Degree in MarketingBusiness or Related Field
Industry Keywords
Real EstateProptechFintechMarketplaceIBuyerWholesaleSale-Leaseback
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Own the strategy and execution of a multi-channel marketing engine
- Generate qualified homeowner/seller leads at scale
- Build and expand the real estate investor pipeline
- Improve seller and investor journeys and conversion
- Strengthen Sell2Rent's brand and presence within the real estate investment community
- Use data, technology, and marketing automation to improve acquisition efficiency and accelerate transactions
- Accelerate top-line revenue growth through continuous performance optimization
- Direct, mentor, and rally the marketing team while fostering an agile, results-driven culture aligned with company OKRs
- Establish processes and documentation for the marketing area
- Oversee multi-channel demand generation across homeowner/seller and real estate investor pipelines
- Lead SEO and AEO strategies to establish market authority and fuel organic growth
- Streamline investor and seller journeys, accelerate deal flow, boost conversion rates, and align marketing with Sales and other areas
- Supervise CRM architecture, marketing automation, data analytics, and performance reporting
- Report metrics and analytics to the executive team
- Drive cross-functional alignment, build industry partnerships, and test new growth channels and market opportunities
Requirements
What you’ll need- 10+ years of experience in marketing, performance marketing, lead generation, business development, or a related field
- Proven experience leading a high-performing Marketing team
- Proven experience building and managing multi-channel marketing campaigns
- Experience in marketing strategies for lead generation
- Strong hands-on experience with SEO, content marketing, social media, Google Analytics/GA4, Google Ads, and Meta Ads
- Knowledge of working with CRMs such as HubSpot or Go High Level
- Strong analytical skills and ability to use data to improve marketing strategies and customer journeys
- Ability to work independently, prioritize effectively, and execute in a fast-paced environment
- Real estate, proptech, fintech, marketplace, iBuyer, wholesale, or sale-leaseback experience is a strong advantage
- MBA or degree in Marketing, Business, or a related field is preferred
- Data-driven and results-oriented
- Creative and strategic thinker
- Strong understanding of customer and investor behavior
- Excellent communication and relationship-building skills
- Highly organized and self-driven
- Entrepreneurial and comfortable with ambiguity
- Strong execution skills and attention to detail
- Client/investor-focused mindset
- Ability to collaborate effectively across Marketing, Sales, Operations, and Leadership
Benefits
Comp & perks- 100% remote work
- Opportunity to work with a fast-growing U.S. proptech company
- Professional growth opportunities in a high-impact role
- Work with a diverse, geographically distributed team
- Direct impact on company growth and revenue