Sell2Rent

Growth Marketing

• Own the strategy and execution of a multi-channel marketing engine
• Generate qualified homeowner/seller leads at scale
• Build and expand the real estate investor pipeline
• Improve seller and investor journeys and conversion
• Strengthen Sell2Rent's brand and presence within the real estate investment community
• Use data, technology, and marketing automation to improve acquisition efficiency and accelerate transactions
• Accelerate top-line revenue growth through continuous performance optimization
• Direct, mentor, and rally the marketing team while fostering an agile, results-driven culture aligned with company OKRs
• Establish processes and documentation for the marketing area
• Oversee multi-channel demand generation across homeowner/seller and real estate investor pipelines
• Lead SEO and AEO strategies to establish market authority and fuel organic growth
• Streamline investor and seller journeys, accelerate deal flow, boost conversion rates, and align marketing with Sales and other areas
• Supervise CRM architecture, marketing automation, data analytics, and performance reporting
• Report metrics and analytics to the executive team
• Drive cross-functional alignment, build industry partnerships, and test new growth channels and market opportunities

VP, Marketing & Growth