Customer Insights Analyst, Mid-Level

Sem Parar

. Develop and conduct quantitative and qualitative research (marketing funnel studies, PR research, ad hoc research, brand tracking, deepening customer knowledge, purchase motivations and triggers, segmentation and persona development, Value Proposition Canvas, etc.) .

Posted 10/3/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in market research methodologies, including quantitative and qualitative techniques, to derive actionable customer insights. Proficient in data analysis and utilizing research tools to enhance customer understanding and inform marketing strategies.

Highest-signal resume keywords

Market ResearchCustomer InsightsData AnalysisQuestionnaire DevelopmentResearch Tools Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Quantitative ResearchQualitative ResearchCustomer AnalyticsSegmentation DevelopmentEthnographic ResearchBrand TrackingPurchase Motivations AnalysisCustomer Journey MappingMarket BenchmarkingCompetitor Analysis

Soft Skills

CollaborationCommunicationCritical ThinkingProblem Solving

Tools & Technologies

SurveyMonkeyTypeformGoogle FormsQualtrics

Industry Keywords

Marketing Funnel StudiesAd Hoc ResearchCustomer PanelsIn-Depth InterviewsValue Proposition Canvas

About the role

Key responsibilities & impact

Develop and conduct quantitative and qualitative research (marketing funnel studies, PR research, ad hoc research, brand tracking, deepening customer knowledge, purchase motivations and triggers, segmentation and persona development, Value Proposition Canvas, etc.)
Apply new research methodologies, such as ethnographic research, customer panels, and in-depth interviews
Map the customer journey, identifying pain points and opportunities for improvement in marketing and customer experience strategies
Develop questionnaires and interview guides, and coordinate data collection with partners or internal teams
Coordinate customer interactions to deepen customer understanding and capture insights into their experiences with services and brand touchpoints
Explore new research tools, technologies, channels, and touchpoints, ensuring diversity in insight collection
Analyze customer behavioral data, combining it with research findings to generate strategic insights
Conduct market benchmarking, analyzing brand perception and industry trends
Monitor competitors and changes in consumer behavior to anticipate opportunities

Requirements

What you’ll need

Solid experience in market research and customer insights, including quantitative and qualitative methodologies (marketing funnel studies, ad hoc research, ethnographic research, customer panels, and in-depth interviews)
Experience developing questionnaires and interview guides for different methodologies
Knowledge of data analysis and customer analytics, with the ability to interpret and combine research findings with transactional and behavioral data
Proficiency with research tools such as SurveyMonkey, Typeform, Google Forms, Qualtrics, or similar platforms
This position is also open to candidates with disabilities

Benefits

Comp & perks

Transportation allowance or office parking
Meal allowance or food allowance — you choose one of the two options
Medical insurance
Dental insurance
Telemedicine — available 24 hours a day, every day of the week
Wellhub (formerly Gympass)
Zenklub
Work-from-home allowance
Profit-sharing and results-based bonus, according to the applicable policy
Birthday day off — time off on your birthday and on the company’s anniversary
Sem Parar tag — at no cost
Life insurance
Parental leave — paid leave for mothers, fathers, or guardians to welcome a child through birth or adoption
Education benefit — up to 25% off postgraduate programs or an MBA