Mid-Level Customer Insights Analyst – Affirmative Action Position for People with Disabilities

Sem Parar

. Develop and conduct quantitative and qualitative research (marketing funnel, PR, ad hoc research, brand tracking, deepening customer knowledge, purchase motivations and triggers, segmentation and persona development, Value Proposition Canvas, etc.) .

Posted 11/6/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in market research methodologies, including quantitative and qualitative techniques, to derive actionable customer insights. Proficient in data analysis and customer analytics, with a strong ability to map customer journeys and identify opportunities for enhancing marketing strategies.

Highest-signal resume keywords

Market ResearchCustomer InsightsData AnalysisQuestionnaire DevelopmentEthnographic Research

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Quantitative ResearchQualitative ResearchCustomer AnalyticsSegmentation DevelopmentBehavioral Data Analysis

Soft Skills

CommunicationCollaborationCritical Thinking

Tools & Technologies

SurveyMonkeyTypeformGoogle FormsQualtrics

Industry Keywords

Marketing FunnelAd Hoc ResearchCustomer PanelsIn-Depth InterviewsBrand Tracking

About the role

Key responsibilities & impact

Develop and conduct quantitative and qualitative research (marketing funnel, PR, ad hoc research, brand tracking, deepening customer knowledge, purchase motivations and triggers, segmentation and persona development, Value Proposition Canvas, etc.)
Apply new research methodologies, such as ethnographic research, customer panels, and in-depth interviews
Map the customer journey, identifying pain points and opportunities for improvement in marketing and customer experience strategies
Develop questionnaires and interview guides, and coordinate data collection with partners or internal teams
Coordinate customer interactions to deepen customer knowledge and capture feedback on their experiences with services and brand touchpoints
Explore new research tools, technologies, channels, and touchpoints, ensuring diversity in insight collection
Analyze customer behavioral data, combining it with research findings to generate strategic insights
Conduct market benchmarking, analyzing brand perception and industry trends
Monitor competitors and changes in consumer behavior to anticipate opportunities

Requirements

What you’ll need

Solid experience in market research and customer insights, including quantitative and qualitative methodologies (Marketing Funnel, Ad Hoc Research, Ethnographic Research, Customer Panels, and In-Depth Interviews)
Experience developing questionnaires and interview guides for different methodologies
Knowledge of data analysis and customer analytics, with the ability to interpret and combine research findings with transactional and behavioral data
Proficiency with research tools such as SurveyMonkey, Typeform, Google Forms, Qualtrics, or similar platforms

Benefits

Comp & perks

Transportation allowance or office parking
Meal allowance or food allowance — you choose one of the two options
Health insurance
Dental insurance
Telemedicine — available 24 hours a day, seven days a week
Wellhub (formerly Gympass)
Zenklub
Remote-work allowance
Profit-sharing bonus (PLR), according to the current policy
Birthday day off — time off on your birthday and on the company’s anniversary
Sem Parar tag — free of charge
Life insurance
Parental leave — paid leave for mothers, fathers, or guardians to welcome a child through birth or adoption
Educational assistance — up to 25% off postgraduate programs or an MBA