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Sem Parar

Senior Analyst – Strategy and Lifecycle Intelligence

Sem Parar

. Analyze customer behavior throughout the customer journey, identifying needs, barriers, patterns, and opportunities .

Posted 10/3/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in analyzing customer behavior and data to derive actionable insights, with a strong focus on segmentation, monetization strategies, and cross-functional collaboration. Proficient in creating executive presentations and reports to support strategic decision-making.

Highest-signal resume keywords
Customer Behavior AnalysisSegmentation StrategiesAdvanced Excel SkillsCross-Functional CollaborationCRM Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Data AnalysisCustomer Metrics AnalysisSegmentation ModelingKPI DevelopmentMonetization StrategiesChurn AnalysisCustomer Journey MappingRecommendation DevelopmentCustomer Lifecycle MetricsUpselling Techniques
Soft Skills
Strategic ThinkingCommunication SkillsCollaboration SkillsProblem-Solving SkillsPresentation Skills
Tools & Technologies
SalesforcePower BIPowerPointExcel
Certifications & Qualifications
Customer Lifecycle CertificationCRM CertificationAnalytics CertificationCustomer Experience CertificationProject Management Certification
Industry Keywords
Customer ExperienceCustomer IntelligenceRelationship MarketingBusiness StrategyGrowth

About the role

Key responsibilities & impact
  • Analyze customer behavior throughout the customer journey, identifying needs, barriers, patterns, and opportunities
  • Analyze data related to usage, consumption, revenue, profitability, satisfaction, engagement, conversion, and churn risk
  • Identify opportunities for activation, monetization, cross-selling, upselling, and retention
  • Build segmentation models and eligibility criteria based on customer behavior, value, needs, and lifecycle stage
  • Translate analyses and insights into recommendations, projects, and action plans
  • Structure hypotheses, strategic briefs, requirements, KPIs, and success criteria for initiatives
  • Work cross-functionally with Data, CRM, Marketing, Product, Pricing, Customer Experience, Technology, Customer Service, and Channels teams
  • Monitor initiative KPIs and results, recommending optimizations
  • Create presentations, reports, and executive materials to support decision-making
  • Contribute to the development of Customer Lifecycle metrics and intelligence

Requirements

What you’ll need
  • Bachelor’s degree in Business Administration, Marketing, Engineering, or a related field
  • Experience analyzing data and business/customer metrics
  • Advanced Excel skills
  • Proficiency in PowerPoint and the ability to structure executive presentations
  • Experience analyzing customer behavior, segmentation, or customer journeys
  • Demonstrated ability to turn data into insights, recommendations, and action plans
  • Experience working cross-functionally and coordinating with diverse stakeholders
  • Experience in at least one related area: CRM, Customer Lifecycle, Customer Experience, Growth, Customer Intelligence, Relationship Marketing, Analytics, or Business Strategy
  • Knowledge of Salesforce or other CRM platforms is a plus
  • Knowledge of Power BI is a plus
  • Experience with upselling, cross-selling, monetization, or loyalty programs is a plus
  • Knowledge of NPS and other customer experience/journey metrics is a plus
  • Experience with LTV, churn, and segmentation strategies is a plus
  • Experience in cross-functional environments with execution distributed across multiple teams is a plus
  • Courses or certifications in Customer Lifecycle, CRM, Analytics, Customer Experience, or Project Management are a plus

Benefits

Comp & perks
  • Transportation allowance or office parking
  • Meal voucher or food allowance — choose one of the two options
  • Health insurance
  • Dental insurance
  • Telemedicine — available 24 hours a day, every day of the week
  • Wellhub (formerly Gympass)
  • Zenklub
  • Home office allowance
  • Profit-sharing bonus, in accordance with the applicable policy
  • Birthday day off — time off on your birthday and the company’s anniversary
  • Sem Parar tag — at no cost
  • Life insurance
  • Parental leave — paid leave for mothers, fathers, or guardians to welcome a new child through birth or adoption
  • Education incentive — up to 25% off postgraduate programs or an MBA