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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Account-Based Marketing (ABM) strategy and execution, with a strong focus on measurable pipeline impact and cross-functional collaboration. Proficient in utilizing marketing automation tools and CRM systems to optimize campaign performance and track key metrics.
Highest-signal resume keywords
Account-Based Marketing (ABM)B2B Marketing ExperienceMarketing Automation Tools (Marketo, HubSpot)CRM Systems (Salesforce)Field Marketing Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
ABM StrategyCampaign ExecutionData AnalysisMetrics TranslationProject Management
Soft Skills
Communication SkillsRelationship BuildingOrganizational SkillsNegotiation SkillsResults-Oriented
Tools & Technologies
ABM Platforms (Clay, Qualified, Sendoso)Marketing Automation Tools (Marketo, HubSpot)CRM Systems (Salesforce)
Industry Keywords
B2B MarketingPipeline ImpactCross-Functional CollaborationEvent ManagementStakeholder Alignment
About the role
Key responsibilities & impact- Set field marketing strategy and execute programs that accelerate deals, expand key accounts, and move pipeline forward.
- Plan, execute, and manage regional and global ABM programs, including 1:1, 1:few, and 1:many campaigns, events, roadshows, webinars, and executive experiences.
- Design personalized multichannel campaigns across digital, direct mail, and in-person channels.
- Tailor campaigns and messaging to verticals, target accounts, buying committee behaviors, and local market needs.
- Collaborate with Sales, Revenue Operations, Product Marketing, Brand Activations, Field, and Regional Marketing teams.
- Own strategy, logistics, and execution for conferences, seminars, partner gatherings, and executive dinners.
- Build relationships with customers, target accounts, partners, and industry influencers.
- Localize content, promotions, and outreach for target-account engagement.
- Define ABM KPIs and track ROI, pipeline influence, and account engagement.
- Improve reporting, attribution, and pipeline-performance visibility with Revenue Operations.
- Use data insights to optimize program mix, channel strategy, and investment priorities.
- Develop and scale ABM playbooks across regions and teams.
- Partner with enterprise sales and marketing leaders on joint account planning, stakeholder alignment, engagement goals, and campaign timing.
Requirements
What you’ll need- A bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of B2B marketing experience, with at least 3 years focused on ABM and measurable pipeline impact at enterprise accounts.
- Hands-on experience partnering with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution.
- Strong experience in field marketing, events, and cross-functional collaboration with Sales, Product, Marketing, and Executive teams.
- Proficiency with ABM platforms (Clay, Qualified, Sendoso), marketing automation tools (Marketo, HubSpot), and CRM systems (Salesforce) for tracking, attribution, and reporting.
- Strong analytical skills and ability to translate metrics into actionable insights; comfortable presenting results and strategy to GTM leadership and senior stakeholders.
- Project management, organizational, communication, and relationship-building skills, with experience negotiating with vendors and partners.
- Ability to translate brand vision into engaging events, campaigns, and experiences.
- Results-oriented and able to thrive in a fast-paced, collaborative environment.
- For US-based roles open to remote work, employees must be hired in one of the listed states; this role is posted as hybrid.
- Must answer whether sponsorship will be required to work within the United States.
Benefits
Comp & perks- Equity
- Benefits package with offerings varying by location
- Competitive, market-aligned benefits program
- Benefits that meet or exceed local market standards across hiring regions
- 20–25% travel expectation (role condition, not a benefit)
