Demand Generation Associate/Specialist

SentiLink

. Support the development and execution of demand generation campaigns aligned with business goals and target audiences .

Posted 10/8/2026full-timeRemote • United StatesMid-Level💰 $95,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in demand generation and digital marketing, with a strong focus on executing integrated campaigns across multiple channels. Proficient in using marketing automation tools and analytics to drive lead conversion and optimize campaign performance.

Highest-signal resume keywords

Demand Generation CampaignsMarketing Automation PlatformsHubSpotSalesforceGoogle Analytics

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingLead ScoringSegmentationCampaign Performance TrackingContent Adaptation

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationAnalytical MindsetProject ManagementOrganizational Skills

Tools & Technologies

Marketing Automation ToolsCRM SystemsAnalytics ToolsSocial Media Management Tools

Industry Keywords

B2B TechnologySaaSFraud and Risk Solutions

About the role

Key responsibilities & impact

Support the development and execution of demand generation campaigns aligned with business goals and target audiences
Execute campaign deliverables across email, webinar, website, and nurture channels
Coordinate timelines, assets, and deliverables to ensure campaigns launch on schedule
Use marketing automation tools to build and manage targeted campaigns
Support lead scoring, segmentation, and nurturing programs
Help improve the process for converting leads into qualified opportunities
Partner with the content team to develop relevant materials for different stages of the buyer’s journey
Maintain consistent messaging and branding across demand generation activities
Adapt content for email, landing pages, sales sequences, and other channels
Track campaign performance using marketing analytics tools
Prepare reports on lead volume, engagement, and conversion rates
Identify trends and recommend opportunities to improve campaign performance
Work closely with Sales to understand lead qualification criteria and support MQL handoff
Collaborate with cross-functional teams to coordinate campaign activities
Help manage relationships with external agencies and freelancers

Requirements

What you’ll need

3+ years of experience in demand generation, digital marketing, or a related field, preferably within B2B technology or SaaS
Experience supporting or executing demand generation campaigns with measurable results
Familiarity with marketing automation platforms, CRM systems, and analytics tools
Experience with HubSpot, Salesforce, Google Analytics, digital marketing, or social media management tools is highly desirable
Experience coordinating integrated marketing campaigns across multiple channels
Strong written and verbal communication skills
Analytical mindset with the ability to interpret campaign data and identify trends
Strong project management and organizational skills, with the ability to manage multiple projects and meet deadlines
Familiarity with the fraud and risk solutions landscape is a plus
Must be U.S.-based and authorized to work in the United States

Benefits

Comp & perks

Employer paid group health insurance for you and your dependents
401(k) plan with employer match (or equivalent for non US-based roles)
Flexible paid time off
Regular company-wide in-person events
Home office stipend
Equity