Director, Digital & Performance Marketing

SentinelOne

. Build and scale an AI-first performance marketing engine that drives pipeline, revenue, and growth efficiency.

Posted 10/14/2026full-timeRemote • United StatesLead💰 $162,750 - $244,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and scaling AI-driven performance marketing strategies that enhance pipeline and revenue growth. Proficient in leveraging data-driven insights and multi-channel engagement to optimize marketing performance and drive measurable ROI.

Highest-signal resume keywords

B2B Digital MarketingAI-Powered Marketing ToolsPerformance OptimizationAudience TargetingMartech Stack Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Marketing StrategyPipeline GenerationPredictive ModelingAccount-Based EngagementMulti-Channel EngagementAI-Driven BiddingSegmentationPerformance MeasurementData CollaborationCreative Testing Workflows

Soft Skills

Cross-Functional CollaborationTeam LeadershipCommunication SkillsOwnership and AccountabilityTest-and-Learn Discipline

Tools & Technologies

SalesforceMarketoDemandbaseAI PlatformsData Analytics Tools

Industry Keywords

CybersecurityCloudEnterprise SaaSPerformance MarketingIntent Data

Tech Stack

Tools & technologies

CloudCyber Security

About the role

Key responsibilities & impact

Build and scale an AI-first performance marketing engine that drives pipeline, revenue, and growth efficiency.
Define and own digital marketing strategy aligned to pipeline and revenue goals.
Translate business priorities into investment strategies, channel mix, and audience focus.
Identify market opportunities, whitespace, and growth levers for planning and budget allocation.
Build and scale a digital-first pipeline generation engine across paid media, intent signals, and account-based engagement.
Own performance across the funnel from engagement to pipeline to revenue.
Architect and optimize multi-channel engagement across SEM, paid social, programmatic display, CTV, audio/podcasts, Reddit, and programmatic OOH.
Use AI-driven bidding and budget allocation tools to optimize spend in real time.
Translate ICP, personas, and segmentation into actionable target audiences.
Leverage intent data, engagement signals, account insights, predictive modeling, CDPs, identity resolution, and data collaboration tools.
Set the AI roadmap for digital marketing and evaluate, pilot, and implement AI platforms and workflows.
Build AI-assisted creative testing workflows and establish responsible AI guardrails.
Build and lead experimentation across channels, creative, offers, and landing experiences.
Build, mentor, and lead a high-performing digital marketing team.
Lead cross-functionally across Sales, Marketing Ops, Data Analytics, and Regional/Field Marketing.
Share regional performance, pipeline progress, and digital engagement insights with Geo Leaders.

Requirements

What you’ll need

10 or more years of experience in B2B digital or performance marketing, with cybersecurity experience a major plus; experience in cybersecurity, cloud, or enterprise SaaS is preferred.
Proven ability to define and lead marketing strategy, not just execute campaigns, with experience influencing planning cycles, investment decisions, and GTM strategy.
Strong understanding of how digital marketing drives pipeline, revenue, and growth efficiency, and a demonstrated track record of driving measurable pipeline impact and ROI.
Deep expertise across paid media, audience targeting, and performance optimization.
Hands-on experience with AI-powered marketing tools, such as predictive bidding, AI creative generation, account scoring models, or similar.
Strong experience leveraging first-party and third-party intent data, account scoring and segmentation, multi-channel audience orchestration, and AI/ML-driven optimization and automation.
Proficiency with modern martech stacks (e.g., Salesforce, Marketo, Demandbase), and the ability to translate data into clear insights and actionable strategy.
Proven ability to build or transform digital functions into scalable, AI-enabled revenue engines, with strong test-and-learn discipline and a focus on continuous improvement.
Ability to operate at both strategic and hands-on levels, with a bias for action and strong ownership and accountability.
Player/coach mindset with experience leading and developing teams, strong cross-functional collaboration across Marketing, Sales, Ops, and Analytics, and excellent communication skills with the ability to simplify complexity and drive alignment.

Benefits

Comp & perks

Restricted Stock Units (RSUs)
Employee Stock Purchase Plan (ESPP)
Flexible time off
Paid company holidays and paid sick time
Gender-neutral parental leave
Grandparent leave
Medical, dental, and vision coverage
401(k) retirement plan with company match
Life and disability insurance
Health and dependent care FSA
Voluntary benefits (hospital, accident, critical illness)
Employee Assistance Program (EAP)
ARAG pre-paid legal
Nationwide pet insurance
Cancer Care program
Global business travel medical insurance
Home office allowance
Mobile phone reimbursement
Wellness coach
Wellness/gym reimbursement
Fertility coverage
Adoption & surrogacy reimbursement