Field Marketing Manager

Sentra

. Develop and execute the EMEA field marketing strategy aligned with regional sales priorities, pipeline targets, and business growth objectives.

Posted 11/5/2026full-timeRemote • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing B2B field marketing strategies, managing regional marketing programs, and driving pipeline generation in the cybersecurity and cloud security sectors. Proven ability to collaborate with sales teams and manage events while tracking marketing performance metrics.

Highest-signal resume keywords

B2B Field MarketingEvent ManagementPipeline GenerationMarketing Metrics AnalysisSales Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign ExecutionBudget ManagementLead ConversionProject Management

Soft Skills

Communication SkillsRelationship BuildingOrganizational SkillsProactive ApproachCollaboration

Tools & Technologies

SalesforceMarketing Automation Platforms

Industry Keywords

CybersecurityCloud SecurityData SecurityEMEA MarketsSaaS

Tech Stack

Tools & technologies

CloudCyber Security

About the role

Key responsibilities & impact

Develop and execute the EMEA field marketing strategy aligned with regional sales priorities, pipeline targets, and business growth objectives.
Partner with EMEA Sales leadership to identify target accounts, priority markets, and pipeline-generation opportunities.
Build and manage regional marketing programs, including industry conferences, executive roundtables, customer events, partner activities, webinars, and account-based marketing initiatives.
Establish and grow Sentra's brand presence across key EMEA markets, initially focusing on the UK and strategic European markets.
Collaborate with Sales and global Marketing teams on targeted campaigns that drive engagement, qualified opportunities, and deal progression.
Build relationships with technology partners, channel partners, industry associations, and event organisers.
Own end-to-end planning and execution of regional events, including budgeting, venue selection, vendor management, logistics, promotional materials, and follow-up.
Work with Sales and BDR teams on pre-event outreach, lead follow-up, and conversion of marketing engagement into sales opportunities.
Track and report marketing performance, including pipeline contribution, event ROI, lead conversion, and campaign effectiveness.
Adapt global campaigns and messaging for regional audiences and market needs.
Manage regional marketing budgets, vendors, agencies, and promotional inventory.
Identify opportunities to strengthen Sentra's visibility in EMEA cybersecurity and cloud security communities.
Work closely with regional Sales leadership and global Marketing to shape go-to-market strategy in EMEA.

Requirements

What you’ll need

3+ years of hands-on experience in B2B field marketing, regional marketing, or demand generation, preferably within cybersecurity, enterprise software, or SaaS.
Experience developing and executing marketing programs across the UK and/or broader EMEA markets.
Demonstrated ability to partner with Sales teams to generate pipeline and support revenue growth.
Experience managing conferences, executive events, partner marketing initiatives, and targeted regional campaigns.
Strong understanding of B2B marketing metrics, pipeline attribution, and campaign ROI.
Experience working in a fast-growing startup or high-growth technology company is highly desirable.
Familiarity with the cybersecurity, cloud security, or data security market is a strong advantage.
Excellent project management and organisational skills, with the ability to manage multiple initiatives simultaneously.
Strong communication and relationship-building skills, with the ability to collaborate across international teams.
Experience with Salesforce and marketing automation platforms.
A proactive, resourceful, and hands-on approach, with the ability to work independently and take ownership of projects.
Willingness to travel across the UK and EMEA as needed for events, customer engagements, and regional marketing activities.