Product Marketing Manager

Sentra

. Lead and evolve positioning and messaging across Sentra’s platform, products, and key use cases .

Posted 9/23/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B Cybersecurity Product Marketing, with a strong focus on Positioning, Messaging, and Competitive Intelligence. Capable of translating complex technical concepts into clear customer value while leading cross-functional go-to-market initiatives.

Highest-signal resume keywords

B2B Cybersecurity Product MarketingCompetitive IntelligenceProduct Launch ManagementSales EnablementMarket Insights Translation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PositioningMessagingData SecurityCloud SecurityAI SecurityDSPMDLPData GovernanceCross-Functional CollaborationGTM Strategy

Soft Skills

Excellent CommunicationStorytellingPresentation SkillsInfluencingCollaboration

Industry Keywords

CybersecurityEnterprise SoftwareMarket PositioningCustomer EngagementField Guidance

Tech Stack

Tools & technologies

CloudCyber Security

About the role

Key responsibilities & impact

Lead and evolve positioning and messaging across Sentra’s platform, products, and key use cases
Translate complex technical capabilities into clear, differentiated customer value for technical and business audiences
Scale the competitive intelligence program, including competitive positioning, battlecards, objection handling, and field guidance
Monitor competitors, market positioning, competitive wins and losses, and field team needs
Lead product launches and key go-to-market initiatives with Product, Sales, Customer Success, and Marketing
Develop messaging, enablement, launch plans, and execution for product launches
Create messaging, tools, and training to help field teams sell effectively
Gather customer, prospect, seller, and market insights and inform Product, Marketing, and GTM decisions
Partner with Marketing and executives on content, campaigns, customer stories, and thought leadership
Make complex data security and AI challenges understandable to target audiences

Requirements

What you’ll need

5+ years of B2B cybersecurity product marketing experience in data, cloud, or enterprise software
Demonstrated ownership of positioning and messaging for complex technical products
Strong experience in competitive intelligence, sales enablement, and translating market insights into actionable field guidance
Proven experience leading product launches and cross-functional GTM programs
Ability to understand complex technology and translate it into simple, compelling customer value
Strong customer and market orientation, with experience engaging directly with customers, prospects, and sales teams
Excellent writing, storytelling, presentation, and communication skills
Ability to influence and collaborate effectively across Product, Sales, Customer Success, Marketing, and executive stakeholders
Comfortable operating independently and taking ownership while collaborating closely across teams
Able to think strategically while remaining highly hands-on in a fast-moving startup environment
Experience in data security, DSPM, DLP, cloud security, AI security, or data governance is a strong plus

Benefits

Comp & perks

Remote work arrangement
Full-time employment