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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing regional field marketing plans, managing event logistics, and collaborating with sales teams to drive pipeline growth. Proficient in analyzing data to optimize marketing strategies and ensure alignment with sales priorities.
Highest-signal resume keywords
B2B Field Marketing ExperienceEvent Planning And ExecutionAccount-Based MarketingSalesforce ProficiencyBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Pipeline GenerationProject ManagementData AnalysisEvent Logistics ManagementVendor Relationship Management
Soft Skills
Strong Communication SkillsOrganizational SkillsCollaborationProblem-Solving
Tools & Technologies
SalesforceMarketing Automation PlatformsEvent Management Tools
Industry Keywords
CybersecurityCloud SecurityEnterprise SaaSCISOsIT Decision-Makers
Tech Stack
Tools & technologiesCloudCyber Security
About the role
Key responsibilities & impact- Develop and execute regional field marketing plans aligned with sales territories, target accounts, and pipeline objectives
- Own end-to-end execution of regional events, including executive dinners, roundtables, networking events, workshops, roadshows, and industry conferences
- Create engaging experiences connecting Sentra with CISOs, security leaders, cloud security teams, and enterprise decision-makers
- Manage event logistics, vendor relationships, venues, invitations, budgets, and onsite execution
- Partner with Sales and BDR teams to drive attendance, coordinate outreach, and ensure timely post-event follow-up
- Build and execute joint field marketing programs with regional channel partners, VARs, resellers, and strategic alliances
- Collaborate with Channel Sales on co-hosted events, partner dinners, workshops, and regional campaigns
- Manage partner event planning, coordination, and execution to support joint pipeline development
- Identify opportunities to expand Sentra's regional presence through partner relationships and sponsorships
- Track partner-sourced and partner-influenced pipeline generated through marketing activities
- Partner with regional Sales leadership to understand territory priorities, target accounts, and revenue goals
- Develop account-focused marketing programs supporting prospect engagement and opportunity acceleration
- Collaborate with BDRs and Account Executives on event promotion, account outreach, and lead conversion
- Ensure field marketing programs align with sales priorities and contribute to measurable pipeline
- Support regional account-based marketing (ABM) initiatives and strategic account engagement
- Own regional field marketing budgets and prioritize investments based on business impact
- Track event performance, attendance, engagement, pipeline creation, and influenced opportunities
- Measure program effectiveness and ROI, using data to optimize future investments
- Maintain accurate event and campaign reporting with Marketing Operations and Sales
- Provide regular updates on regional activities, pipeline contribution, and program results
Requirements
What you’ll need- 5+ years of B2B field marketing experience, preferably in cybersecurity, cloud security, or enterprise SaaS
- Demonstrated experience planning and executing regional field events and partner marketing programs
- Strong understanding of enterprise sales cycles, pipeline generation, and account-based marketing
- Proven track record of delivering pipeline and influencing revenue
- Experience working directly with regional Sales teams, BDRs, and Channel organizations
- Familiarity with cybersecurity buyers, including CISOs, security practitioners, and IT decision-makers
- Proven ability to manage multiple events and programs simultaneously
- Strong organizational, project management, and communication skills
- Ability to analyze data, leverage dashboards, and use insights to drive decisions and prioritization
- Experience managing budgets, vendors, and event logistics
- Working knowledge of Salesforce, marketing automation platforms, and event management tools
- Ability to travel regionally for events, partner meetings, and sales activities