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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B cybersecurity product marketing, with a strong focus on positioning, messaging, and competitive intelligence. Proven ability to translate complex technical concepts into compelling customer value while leading product launches and go-to-market initiatives.
Highest-signal resume keywords
B2B Cybersecurity Product MarketingCompetitive IntelligenceProduct Launch ManagementSales EnablementMarket Insights Translation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
PositioningMessagingData SecurityCloud SecurityAI SecurityDSPMDLPData GovernanceCross-Functional GTM ProgramsCustomer Insights Gathering
Soft Skills
Excellent WritingStorytellingPresentation SkillsCommunication SkillsCollaboration
Industry Keywords
CybersecurityEnterprise SoftwareMarket PositioningCustomer SuccessSales TeamsFast-Moving Startup Environment
Tech Stack
Tools & technologiesCloudCyber Security
About the role
Key responsibilities & impact- Help lead and evolve positioning and messaging across Sentra’s platform, products, and key use cases
- Translate complex technical capabilities into clear, differentiated customer value for technical and business audiences
- Scale the competitive intelligence program, including competitive positioning, battlecards, objection handling, and field guidance
- Monitor competitors, market positioning, wins, losses, and field team needs
- Lead product launches and key go-to-market initiatives with Product, Sales, Customer Success, and Marketing
- Develop messaging, enablement, launch plans, and execution for product launches
- Create messaging, tools, and training to help field teams sell effectively
- Gather insights from customers, prospects, sellers, and the broader market
- Inform Product, Marketing, and go-to-market decisions with customer and market insights
- Partner with Marketing and executives on content, campaigns, customer stories, and thought leadership
- Make complex data security and AI challenges understandable and relevant to target audiences
Requirements
What you’ll need- 5+ years of B2B cybersecurity product marketing experience in data, cloud, or enterprise software
- Demonstrated ownership of positioning and messaging for complex technical products
- Strong experience in competitive intelligence, sales enablement, and translating market insights into actionable field guidance
- Proven experience leading product launches and cross-functional GTM programs
- Ability to understand complex technology and translate it into simple, compelling customer value
- Strong customer and market orientation, with experience engaging directly with customers, prospects, and sales teams
- Excellent writing, storytelling, presentation, and communication skills
- Ability to influence and collaborate effectively across Product, Sales, Customer Success, Marketing, and executive stakeholders
- Comfortable operating independently and taking ownership while collaborating closely across teams
- Able to think strategically while remaining highly hands-on in a fast-moving startup environment
- Experience in data security, DSPM, DLP, cloud security, AI security, or data governance is a strong plus.