Senior Digital Marketing Strategist

SEON

. Plan and execute paid media programs including search, LinkedIn, and programmatic/display within budgets and priorities set by the VP of Digital .

Posted 10/8/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing paid media programs, with a strong command of marketing analytics tools and CRM platforms. Capable of translating data into actionable insights and managing the marketing funnel effectively.

Highest-signal resume keywords

Paid Search ExpertiseLinkedIn AdvertisingMarketing Analytics ToolsCRM PlatformsB2B Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media ManagementGoogle AdsProgrammatic AdvertisingContent Performance AnalysisFunnel Management

Soft Skills

Strategic ThinkingAutonomyCommunication

Tools & Technologies

HubSpotCRM Platforms

Industry Keywords

B2B MarketingMid-Stage StartupDigital MarketingCustomer MarketingABM

About the role

Key responsibilities & impact

Plan and execute paid media programs including search, LinkedIn, and programmatic/display within budgets and priorities set by the VP of Digital
Partner with agencies on execution and performance
Build and own reporting infrastructure for digital and content performance
Run standing forums such as quarterly content performance reviews end-to-end
Assemble analysis for higher-level updates presented by the VP
Partner with the VP of Digital to manage the marketing funnel from paid and organic acquisition through CRM nurture
Identify friction points and conversion opportunities at each funnel stage
Partner with the web/CRO team to surface performance insights informing the testing roadmap
Support ABM and customer marketing initiatives
Act as a strategic thought partner to the VP of Digital and Head of Web Strategy
Answer ad hoc and recurring performance questions across the marketing organization
Translate raw data into clear, actionable insight

Requirements

What you’ll need

5-8 years of in-house B2B marketing experience, ideally at a mid-stage startup (Series B/C or later)
Hands-on expertise in paid search (Google Ads) and LinkedIn advertising
Familiarity with programmatic or other paid channels is a strong plus
Strong command of marketing analytics tools and CRM platforms; HubSpot preferred, experience with any major CRM welcome
Solid understanding of the full marketing funnel, from acquisition through nurture to sales handoff
A “T-shaped” skill set: deep in paid media and conversant across web/CRO, content performance, and CRM/lifecycle
Experience managing day-to-day agency execution
Comfort managing multi-region campaigns run centrally in English, without needing localization experience
Track record of turning data into a clear narrative for non-technical stakeholders and executives
Comfort operating with a high degree of autonomy
Legally authorized to work in the role’s country without employer sponsorship