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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B product marketing with a focus on technical products, particularly in robotics, industrial automation, and AI. Capable of developing strategic positioning, messaging frameworks, and buyer-specific content while leveraging analytical skills to measure impact and drive product launches.
Highest-signal resume keywords
B2B Product MarketingTechnical Product PositioningRobotics and AI ExpertiseStrong Writing and Presentation SkillsAnalytical Mindset
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessaging Framework DevelopmentCompetitive StrategyLaunch PlanningData Analysis
Soft Skills
StorytellingCustomer EngagementCollaborationTraining and Enablement
Tools & Technologies
AI-Native ToolsSales Enablement ToolsContent Creation Software
Industry Keywords
RoboticsIndustrial AutomationLogisticsB2B MarketingBuyer Personas
About the role
Key responsibilities & impact- Define and own Sereact's positioning and messaging framework for products, use cases and buyer personas
- Adapt positioning for North American verticals, segments and key accounts
- Help define the physical AI category and Sereact's place in it
- Develop buyer-specific messaging for operations, engineering and executive buyers
- Gather customer, internal-team and field input for positioning, product priorities and go-to-market plans
- Lead product launches from positioning and pricing input through internal readiness, sales enablement, campaigns and press
- Measure launch performance
- Build case studies, videos and product collateral
- Plan and create buying-process content including whitepapers, solution briefs, videos, webinars and blog posts
- Track competitors, alternative approaches and market trends in robotics, logistics automation and AI
- Create positioning, battle cards and objection handling
- Run win/loss analysis with Sales and manage analyst relations
- Create pitch decks, one-pagers, case studies, explainer videos and ROI tools for Sales
- Design demo narratives and support key deals and customer meetings with live and recorded demos
- Train customer-facing teams on products, messaging and competitive positioning
- Shape live robot demos at trade shows and industry events with Product and Engineering
- Meet the team onsite and collaborate on a real work-related challenge during the interview process
Requirements
What you’ll need- 5+ years in B2B product marketing, ideally with technical or enterprise products
- Background in robotics, industrial automation, logistics or AI
- Experience with buyers in warehouse or manufacturing operations is a strong plus
- Degree in Business, Marketing, Engineering or a related field, or equivalent practical experience
- Proven ability to build clear positioning for technical products and competitive strategy
- Strong writing, storytelling and presentation skills
- Comfortable in front of customers and in live demos
- Able to learn complex technical products quickly and explain them clearly to different buyers
- Comfortable working with AI-native tools
- Analytical mindset and comfort using data to measure impact on pipeline and win rates
- Fluent English; German is a plus
- Willingness to travel for customer visits, trade shows and occasional trips to the Germany HQ
- Include a writing sample and an example of strategic work led, such as a launch plan or positioning guide
Benefits
Comp & perks- Health insurance
- Dental insurance
- Vision insurance
- 401(k)
- PTO