Senior Field Marketing Manager, Public Sector

Serval

. Build and run Serval’s Public Sector field marketing program .

Posted 11/11/2026full-timeSan Francisco • California • United StatesSenior💰 $180,000 - $230,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in field marketing and event execution within the public sector, including strategic planning, budget management, and compliance with government regulations. Proficient in leveraging CRM tools like Salesforce and outreach platforms to drive engagement and track program performance.

Highest-signal resume keywords

Field Marketing ExperienceEvent ExecutionPublic Sector MarketingSalesforce ProficiencyCompliance Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event PlanningBudget ManagementProgram StrategyROI Dashboard CreationReport BuildingAccount-Based MarketingVendor ManagementLogistics CoordinationPipeline TrackingPublic Sector Regulations Knowledge

Soft Skills

CollaborationCommunicationRelationship BuildingProblem SolvingAdaptability

Tools & Technologies

SalesforceAmplemarketEvent Management SoftwareCRM ToolsReporting Tools

Industry Keywords

Public SectorGovernment BuyersComplianceFiscal Year TimingContract VehiclesHigh-Growth Startup ExperienceIT SecurityAI SoftwareTrade GroupsRegulated Segments

About the role

Key responsibilities & impact

Build and run Serval’s Public Sector field marketing program
Own the annual strategy, event calendar, budget split, and pipeline targets around federal fiscal and state budget cycles
Run educational briefings, industry days, roundtables, executive breakfasts, tech demo days, webinars, partner events, and other public sector programs
Select and execute third-party public sector conferences and summits, including sponsorships, speaker placement, booths, and ancillary events
Partner with Public Sector AEs on account-based plays, target account lists, invitations, pre-event outreach, and follow-up within 24 hours
Coordinate legal or compliance review of events, invitations, gifts, and swag involving government attendees
Build sales resource documents and convert successful approaches into playbooks
Develop co-marketing programs with resellers, distributors, systems integrators, and contract-vehicle holders
Track registrations, attendance, meetings, sourced pipeline, and influenced pipeline
Report program performance and recommend what to continue or cut

Requirements

What you’ll need

5 or more years in field marketing, events, or ABM
At least 2 years running programs whose main audience was the public sector or a regulated segment
Strong event execution, including vendors, budgets, contracts, logistics, registration, follow-up workflows, and ROI dashboards
Knowledge of gift and widely attended gathering limits under 5 CFR 2635, procurement integrity, fiscal year timing, and contract vehicles
Fluency with Salesforce and an outreach tool such as Amplemarket
Comfort building simple reports independently
Public sector marketing experience and knowledge of government buyers, calendars, and rules
Existing clearance or ability to obtain one is a plus
Relationships with public sector associations and trade groups are a plus
IT, security, identity, or AI software experience is a plus
High-growth startup experience is a plus
Ability and willingness to work from the San Francisco HQ 5 days a week, or relocate if needed

Benefits

Comp & perks

Meaningful early-stage equity
Comprehensive health coverage
Flexible PTO
Daily lunches and snacks
Onsite gym access
Regular team events and offsites
Impact in shaping product and company success
Growth opportunities with an experienced team and investors
Culture valuing innovation, ownership, accountability, and fun