Serval

Marketing

• Build and run Serval’s Public Sector field marketing program
• Own the annual strategy, event calendar, budget split, and pipeline targets around federal fiscal and state budget cycles
• Run educational briefings, industry days, roundtables, executive breakfasts, tech demo days, webinars, partner events, and other public sector programs
• Select and execute third-party public sector conferences and summits, including sponsorships, speaker placement, booths, and ancillary events
• Partner with Public Sector AEs on account-based plays, target account lists, invitations, pre-event outreach, and follow-up within 24 hours
• Coordinate legal or compliance review of events, invitations, gifts, and swag involving government attendees
• Build sales resource documents and convert successful approaches into playbooks
• Develop co-marketing programs with resellers, distributors, systems integrators, and contract-vehicle holders
• Track registrations, attendance, meetings, sourced pipeline, and influenced pipeline
• Report program performance and recommend what to continue or cut

Explore Senior Field Marketing Manager, Public Sector at Serval. Review requirements and application details.

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Senior Field Marketing Manager, Public Sector