Business Development Representative – Public Sector

ServiceNow

. Develop a highly qualified funnel for the field sales team .

Posted 11/11/2026full-timeRemote • Virginia • United StatesJuniorMid-Level💰 $64,000 - $73,420 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing qualified sales funnels and generating leads through targeted outreach and marketing strategies. Proven ability to build relationships and engage key personas to drive revenue growth in the SaaS business landscape.

Highest-signal resume keywords

Sales DevelopmentCold CallingCRM ExperienceLead GenerationSaaS Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead QualificationSales Funnel DevelopmentQuota AchievementOutbound SalesPipeline Management

Soft Skills

CommunicationEmpathyIntegrity

Tools & Technologies

SFDCOutreach

Industry Keywords

SalesBusiness DevelopmentSaaSTargeted OutreachProspective Customer Relationships

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Develop a highly qualified funnel for the field sales team
Grow overall company revenues
Develop qualified leads through targeted outreach and qualifying inbound marketing leads
Initiate product value to future customers
Work on marketing and social media programs to build new opportunities
Strategize with Account Executives to engage key personas within targeted accounts
Set qualified prospect meetings
Build targeted pipeline within the respective territory
Foster prospective customer relationships through outbound emails, calls, social media, and in-person events
Use sales and marketing tools including SFDC and Outreach
Make 50–100 calls per day
Collaborate with BDR peers to share best practices and success stories

Requirements

What you’ll need

Minimum 2+ years professional experience in sales/business development, or full cycle sales experience
CRM experience
Cold Calling experience
Quarterly travel required for internal meetings and regional/global events
Communication, empathy, and integrity
Meeting and exceeding quota and goals
Prior knowledge of SaaS business landscape
A bachelor's degree is ideal

Benefits

Comp & perks

Equity (when applicable)
Variable/incentive compensation
Health plans
Flexible spending accounts
401(k) Plan with company match
ESPP
Matching donations
Flexible time away plan
Family leave programs