Federal Sales Director – CRM Sales

ServiceNow

. Build a team of direct Sales Executives to drive rapid new business sales growth in the region .

Posted 11/5/2026full-timeRemote • United StatesLead💰 $170,850 - $241,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong leadership in building and managing high-performing sales teams while driving strategic sales initiatives and achieving revenue goals. Possesses expertise in leveraging AI for decision-making and fostering long-term relationships with C-level executives.

Highest-signal resume keywords

New Business Sales SuccessStrategic ThinkingSales Team ManagementCRM ReportingRelationship Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentForecastingPipeline ManagementCompetitive Landscape AnalysisQuota DevelopmentNegotiation SkillsAnalytical SkillsFinancial PlanningSales Process OptimizationAI Integration

Soft Skills

CoachingMentoringAdaptabilityCollaborationCommunication

Tools & Technologies

CRM SoftwareSales Operations ToolsForecasting ToolsMarketing Automation

Industry Keywords

C-Level EngagementTerritory PlanningRevenue GrowthCustomer EngagementPartner Ecosystem

Tech Stack

Tools & technologies

ServiceNow

About the role

Key responsibilities & impact

Build a team of direct Sales Executives to drive rapid new business sales growth in the region
Build and drive regional sales strategy with Sales Operations, including competitive landscape analysis and go-to-market planning
Engage in territory planning, relationship development, and opportunity development
Drive revenue by supporting and assisting Field Sales Teams in closing opportunities
Recruit, coach, and mentor team members to drive excellence
Develop territories and quotas for the sales team and communicate performance expectations
Manage and report accurate forecasts and pipeline to the business
Achieve annual sales goals on a quarterly and annual basis
Engage and align effectively in C-level meetings to understand customer business requirements
Build working relationships with Solution Consulting, Business Units, Professional Services, Marketing, partners, and the ServiceNow executive team
Retain and grow the existing customer base through regular non-sales customer engagement activities

Requirements

What you’ll need

Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving
Extensive track record of new business sales success, including presentation and negotiation skills within industry and at C Level
Strong success in recruiting, coaching and managing an exceptional sales team
Strong strategic thinking, including analytical and financial planning skills to meet and exceed quotas and goals
Ownership of accurate CRM reports, including current and future quarterly forecasts and opportunity inspection
Experience driving sales processes and effective working relationships with Sales Operations
Ability to understand the bigger picture and business drivers around IT
Ability to build long-term strategic and senior-level relationships
Ability to adapt and work effectively within a rapidly changing and growing environment
Strong business and financial acumen
Experience building self-motivated sales teams that embrace collaboration, enthusiasm, and overachievement
Experience championing and promoting top performers, developing and coaching the team and themselves, and topgrading appropriately
Proven partner relationships and networks, with ability to grow revenue streams and territory development through the partner ecosystem
Ownership of driving successful pipeline generation activities developed by marketing or the partner community

Benefits

Comp & perks

Equity (when applicable)
Variable/incentive compensation
Health plans, including flexible spending accounts
401(k) Plan with company match
ESPP
Matching donations
Flexible time away plan
Family leave programs