Senior Director, Product Creative Direction

ServiceNow

. Define and champion a differentiated visual direction for the product portfolio .

Posted 11/5/2026full-timeRemote • Washington • United StatesSenior💰 $254,500 - $445,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in defining and evolving visual languages across complex software portfolios, with a strong focus on accessibility and inclusive design principles. Proven ability to lead multidisciplinary design teams and influence cross-functional collaboration throughout the product development lifecycle.

Highest-signal resume keywords

12+ Years Experience In Product DesignExpert Command Of Typography, Color, CompositionDeep Understanding Of Design SystemsExperience Leading Creative TeamsCommitment To Accessible And Inclusive Design

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Visual DesignExperience DesignCreative DirectionAI-Enabled Creative ToolsDesign TokensInformation HierarchyMotion DesignData VisualizationPrototypingCross-Product Initiatives

Soft Skills

Excellent CommunicationStorytellingFacilitationCritique SkillsSystems Thinking

Industry Keywords

WCAG 2.2 AADesign Systems GovernanceProduct Development LifecycleCross-Functional CollaborationCreative Leadership

About the role

Key responsibilities & impact

Define and champion a differentiated visual direction for the product portfolio
Establish a point of view across typography, color, composition, iconography, illustration, motion, data visualization, density, and other visual foundations
Create future-state concepts, reference experiences, and exemplars
Translate the visual language into scalable foundations, components, patterns, and guidance
Partner with Design Systems, Product Management, Engineering, Accessibility, Localization, Research, Brand, and Marketing throughout the software development lifecycle
Define consistency and variation principles and enable teams to extend the system without creating a centralized bottleneck
Lead AI-enabled creative exploration, prototyping, asset creation, system evolution, and evaluation
Move AI approaches from experimentation to repeatable practice through pilots, playbooks, training, exemplars, responsible-use standards, and measurable adoption goals
Provide creative direction and hands-on critique for priority cross-product initiatives
Make accessibility intrinsic to the creative vision and visual foundations, including meeting or exceeding WCAG 2.2 AA
Lead, develop, and attract visual, motion, and multidisciplinary design talent
Build culture, enablement, shared critique practices, and a network of creative leaders across business units

Requirements

What you’ll need

12+ years of experience in product design, visual design, experience design, creative direction, or a related field, including significant leadership experience shipping complex digital products
Portfolio demonstrating exceptional visual craft and creative leadership across shipped product experiences
Experience defining or materially evolving a visual language across a complex, multi-product software portfolio
Deep understanding of design systems, including visual foundations, design tokens, components, patterns, governance, contribution models, and the relationship between design and code
Demonstrated experience adopting AI-enabled creative tools and workflows and moving teams from isolated experimentation to sustained, responsible use at scale
Proven ability to influence senior executives and align multiple organizations without relying solely on reporting authority
Expert command of typography, color, composition, interaction, motion, and information hierarchy
Strong systems thinking and ability to connect creative ideas to practices and adoption mechanisms at scale
Demonstrated commitment to accessible and inclusive design, with working knowledge of WCAG and platform accessibility considerations
Excellent communication, storytelling, facilitation, and critique skills
Experience leading leaders and building high-performing, inclusive creative teams
Experience participating in the complete product development lifecycle of web and/or software applications
Experience working as a member of cross-functional Product Management, Engineering, and Design teams
Experience leading creative teams and partnering across a complex organization

Benefits

Comp & perks

Equity (when applicable)
Variable/incentive compensation
Health plans
Flexible spending accounts
401(k) Plan with company match
ESPP
Matching donations
Flexible time away plan
Family leave programs