Senior Manager, Product Marketing – CRM

ServiceNow

. Partner with Sales, Demand Generation, and Field Marketing on go-to-market activation .

Posted 11/3/2026full-timeRemote • Massachusetts • United StatesSenior💰 $148,900 - $260,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing and sales enablement, with a strong focus on go-to-market strategy and execution. Proven ability to create impactful sales tools and messaging that drive measurable outcomes in a B2B SaaS environment.

Highest-signal resume keywords

Go-To-Market StrategySales EnablementProduct MarketingCross-Functional CoordinationEnterprise SaaS Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Enablement ToolsGTM Program ActivationCompetitive IntelligenceMessaging DevelopmentMarket Effectiveness AssessmentContent CreationLaunch PlanningMilestone ManagementCustomer-Facing MessagingThought Leadership Development

Soft Skills

Strong Written CommunicationPresentation SkillsCollaborationComfort with AmbiguityStakeholder Engagement

Tools & Technologies

CRMSales ToolsTraining PlatformsContent Management SystemsAnalytics Tools

Industry Keywords

B2B SaaSDemand GenerationField MarketingCustomer Experience (CX)Enterprise Sales

About the role

Key responsibilities & impact

Partner with Sales, Demand Generation, and Field Marketing on go-to-market activation
Build launch plans, manage milestones, coordinate cross-functional execution, and close out launches
Identify field positioning gaps for Service CRM and create content and programs to address them
Create sales enablement tools including pitch decks, talk tracks, battle cards, discovery frameworks, and competitive objection handlers
Run enablement sessions through live training and recorded content
Work with sales leadership and frontline representatives to assess market effectiveness
Track competitive and market developments, synthesize insights, and distribute relevant information
Build full-funnel assets including thought leadership, event programs, customer stories, and analyst materials
Develop messaging and positioning from value proposition through competitive framing and category definition
Translate product capabilities into customer-facing messaging for customer service, CX, field service, operations leaders, and sellers
Keep messaging current as products and the competitive landscape evolve

Requirements

What you’ll need

6+ years of experience in product marketing, sales enablement, GTM strategy, demand generation, or a combination
Proven track record of building and activating GTM programs that drove measurable outcomes
Experience working in or closely alongside enterprise sales organizations
Strong written communication
Comfortable presenting to and working with senior stakeholders, including sales leadership and executives
Bachelor's degree or equivalent experience
Product marketing, solutions marketing, or competitive intelligence background; or sales/revenue enablement leadership; or demand generation/field marketing with strong message ownership; or GTM strategy/go-to-market leadership in a B2B SaaS environment
End-to-end ownership of a GTM motion
Experience building tools sellers actually use
Ability to work effectively with sales
Comfort with ambiguity and operating without a fully paved road
CRM, customer service, field service, or enterprise SaaS domain knowledge is a plus

Benefits

Comp & perks

Equity (when applicable)
Variable/incentive compensation
Health plans
Flexible spending accounts
401(k) Plan with company match
ESPP
Matching donations
Flexible time away plan
Family leave programs
Flexible or remote work persona