Senior Manager, Social Strategy

ServiceNow

. Own the strategic vision and positioning for ServiceNow across Meta, LinkedIn, YouTube, TikTok, X, and emerging channels .

Posted 11/9/2026full-timeRemote • New York • United StatesSenior💰 $155,400 - $272,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated content strategies across multiple social platforms, with a strong focus on audience engagement and brand positioning. Proven ability to leverage data insights and community dynamics to refine strategies and drive brand awareness.

Highest-signal resume keywords

Social And Content StrategyPlatform Fluency Across LinkedIn, Meta, TikTok, YouTubeData Literacy And Analytical RigorStrategic Leadership In Content ArchitectureBrief-Writing And Strategic Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyAudience StrategyPerformance Data AnalysisAlgorithmic Distribution UnderstandingCommunity DynamicsKPI DefinitionCreative Brief WritingContent ArchitectureBrand PositioningEngagement Optimization

Soft Skills

Creative JudgmentAttention To DetailCross-Functional CollaborationEntrepreneurial SpiritComfort Operating In Ambiguity

Tools & Technologies

Social Listening ProgramsPerformance DashboardsContent Management SystemsEmerging Social Platforms

Industry Keywords

B2BTechEnterprise SoftwareBrand AwarenessCultural Trendspotting

Tech Stack

Tools & technologies

ServiceNow

About the role

Key responsibilities & impact

Own the strategic vision and positioning for ServiceNow across Meta, LinkedIn, YouTube, TikTok, X, and emerging channels
Develop a forward-looking roadmap aligned with the editorial calendar, product launches, thought leadership moments, and cultural opportunities
Identify new content pillars and evolve existing pillars based on audience behaviors, engagement patterns, and strategic insights
Establish audience targets and platform-specific organic strategies for enterprise buyers
Develop integrated content strategies and always-on programming architectures
Steward ServiceNow's brand across social, ensuring content reflects visual standards, tone, and perspective
Partner with creative teams to brief, concept, and execute channel-native photo, video, thought leadership, and community-generated content
Write creative briefs and social strategies with precise strategic challenges, clear points of view, and useful constraints
Test content formats and creative approaches to optimize engagement, reach, and audience connection
Activate ServiceNow's community of practitioners, builders, and decision-makers
Mine community conversations and user-generated content for strategic signals
Develop community-first campaigns and activations that drive buzz and strengthen brand perception
Use performance data and audience insights to refine strategy and identify opportunities
Translate analytics into strategic recommendations for content evolution and platform investment
Lead cross-functional execution with product marketing, editorial, brand strategy, customer marketing, proof, paid media, and performance teams
Build trusted relationships across creative, product, data, and marketing disciplines
Monitor business, technology, cultural, and social media trends
Track platform evolution, emerging features, and shifts in audience behavior
Build and maintain social listening programs and cultural trendspotting frameworks
Report to the Director of Social Media with accountability for brand awareness, credibility, and relevance

Requirements

What you’ll need

10+ years of demonstrated experience in social and content strategy
Track record of building differentiated strategies across brand channels, always-on programs, or editorial-led social presence
Deep platform fluency across LinkedIn, Meta, TikTok, YouTube, and emerging platforms
Understanding of algorithmic distribution, paid amplification mechanics, community dynamics, and cultural moments across platforms
Proven strategic leadership defining content architecture, positioning, and audience strategy for always-on brand channels
Brief-writing and strategic communication craft
Ability to distill complex brand challenges into actionable narratives and present strategic work with confidence
Data literacy and analytical rigor, including defining KPIs, interpreting performance dashboards, and translating findings into strategic decisions
Experience in B2B, tech, or complex categories
Strong cross-functional operator mindset
Creative judgment and attention to detail
Entrepreneurial spirit and comfort operating in ambiguity
Bonus experience in AI, enterprise software, or similar spaces

Benefits

Comp & perks

Equity (when applicable)
Variable/incentive compensation
Health plans
Flexible spending accounts
401(k) Plan with company match
ESPP
Matching donations
Flexible time away plan
Family leave programs
Flexible or remote work persona, depending on work and assigned location