Senior Manager, Audience GTM

ServiceTitan

. Own and evolve go-to-market strategy for ServiceTitan FieldRoutes and Property Care products .

Posted 10/16/2026full-timeRemote • United StatesSenior💰 $137,900 - $221,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in demand generation strategy, pipeline management, and go-to-market execution, with a strong focus on data-driven decision-making and cross-functional collaboration. Proven ability to influence marketing channels and achieve revenue targets in subscription-based service industries.

Highest-signal resume keywords

Demand Generation StrategyGo-To-Market StrategyPipeline ManagementCross-Functional LeadershipFunnel Metrics

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationGrowth MarketingPipeline TargetsInbound Pipeline ProgramsData-Driven PlanningAttributionRevenue ForecastingCampaign ManagementProduct Launch StrategyLead Scoring

Soft Skills

Strong CommunicationExecutive PresenceLeadershipCollaborationMentoring

Tools & Technologies

Field Service Management SoftwareSEOEmail MarketingContent MarketingSocial Media

Industry Keywords

Subscription ServicesHome ServicesField ServicesPest ControlLawn CarePool and Spa

About the role

Key responsibilities & impact

Own and evolve go-to-market strategy for ServiceTitan FieldRoutes and Property Care products
Align positioning, target audience, and launch plans across Marketing, Sales, and Product
Own product marketing and positioning with Product Management
Translate roadmap input into go-to-market plans with owners, timing, and success metrics
Set cadence and framework for launches, campaigns, and market or segment expansion
Own end-to-end demand generation strategy from awareness through lead and opportunity creation
Build and manage pipeline plan and demand generation budget against revenue targets
Forecast and report on funnel performance
Influence paid media, content, email, SEO/GEO, web, and social channel mix
Own inbound pipeline generation targets, campaigns, content, offers, and nurture programs
Partner with RevOps on lead scoring, routing, and SLAs
Monitor and report inbound funnel health, including volume, conversion, and velocity
Report pipeline and inbound performance to senior leadership
Collaborate with Demand Generation channel teams to prioritize and align programs
Partner with Sales leadership on pipeline coverage, lead quality, and campaign-to-close alignment
Partner with Product on launch timing, feature positioning, and beta or early-access programs
Partner with RevOps on funnel definitions, attribution, forecasting, systems, and reporting processes

Requirements

What you’ll need

3–5 years in demand generation, growth marketing, or go-to-market roles
Experience owning full-funnel strategy and pipeline targets
Experience building and scaling inbound pipeline programs
Track record of hitting pipeline or revenue targets
Experience leading go-to-market strategy and product launches in partnership with Sales and Product
Strong cross-functional leadership across channel teams, Sales, Product, and RevOps
Strong communication and executive presence
Fluency with funnel metrics and attribution
Comfort building and defending a data-driven pipeline plan
Experience managing or mentoring people, or leading cross-functional pods, is a plus
Experience in recurring, subscription-style home and field services verticals, pest control, lawn care, or pool and spa is a strong plus
Familiarity with vertical SaaS or field service management software

Benefits

Comp & perks

Flexible time off
Learning and development opportunities
Comprehensive onboarding program
Leadership training
Programs and events
Bonusly and peer-nominated awards
Company-paid medical, dental, and vision
100% employer-paid medical, dental, and vision options
90% dependent coverage
FSA and HSA
401k match
Telehealth options including One Medical memberships
Parental leave and support
Up to $20k in fertility services, including IUI and IVF
Surrogacy and adoption reimbursement
On-demand maternity support through Maven Maternity
Free breast milk shipping through Maven Milk
Pet insurance
Legal advisory services
Financial planning tools
Annual bonus
Equity
Holistic suite of benefits