Marketing Insights & Strategy Manager

Severn Trent

. Lead the water and waste behaviour change strategy .

Posted 11/9/2026full-timeCoventry • United KingdomMid-LevelSenior💰 £40,000 - £54,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading behaviour change strategies and integrated marketing campaigns, utilizing customer insights and performance data to drive impactful environmental initiatives. Proficient in stakeholder collaboration and balancing strategic thinking with hands-on execution.

Highest-signal resume keywords

Behaviour Change CampaignsIntegrated Marketing CampaignsData-Driven Decision MakingStakeholder ManagementStrategic Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Behavioural PrinciplesCampaign MeasurementCustomer Insight AnalysisCreative ThinkingPerformance Data Evaluation

Soft Skills

CollaborationConfidence in DeliveryAdaptability

Certifications & Qualifications

Degree in MarketingDegree in Behavioural ScienceDegree in PsychologyDegree in Communications

Industry Keywords

Water ConservationEnvironmental ProtectionAudience StrategyCampaign Impact

About the role

Key responsibilities & impact

Lead the water and waste behaviour change strategy
Turn customer insight and creative thinking into actions that save water, keep sewers flowing and protect the environment
Shape the Next Gen audience strategy
Create distinctive campaigns
Use insight and performance data to understand what works
Work across operational, customer and agency teams
Take ideas from strategy through to delivery
Measure campaign impact

Requirements

What you’ll need

Proven experience delivering behaviour change or integrated marketing campaigns
Strong understanding of behavioural principles and how to apply them
Experience using insight and data to shape decisions and evaluate impact
Confidence moving between strategic thinking and hands-on delivery
Experience working with multiple stakeholders and competing priorities
A degree or equivalent professional experience in marketing, behavioural science, psychology, communications or a related discipline
37 hours per week

Benefits

Comp & perks

28 days annual leave, with the option to buy or sell up to 5 days
Annual bonus of up to £2,250, dependent on company performance
Leading pension scheme, with up to 15% company contribution
Family-friendly policies, including a year’s paid maternity or adoption leave
Share schemes
Electric vehicle scheme
Dedicated development opportunities through our Academy
Up to two paid volunteering days each year
Flexible working arrangements
Working from home supported when needed