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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing marketing campaigns across various channels, including email, push, and SMS, while leveraging data analytics for optimization and performance reporting. Proficient in content creation and copywriting, with a strong focus on stakeholder communication and project management.
Highest-signal resume keywords
Campaign ManagementData AnalyticsCopywritingBraze ExperienceProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingContent CreationSegmentationAnalytics ReportingCampaign OptimizationCopywritingData PullsCompliance ManagementCreative DesignDatabase Marketing
Soft Skills
Attention To DetailCommunication SkillsCollaborationProblem-Solving
Tools & Technologies
BrazeFigmaClaudeAI Tools
Industry Keywords
Digital MarketingECommerceMarketing OperationsStakeholder CommunicationMarketing Strategy
About the role
Key responsibilities & impact- Prepare and execute key marketing campaigns
- Learn and manage email, push, SMS, and app channels to maximize KPIs
- Build content supporting channel optimization, persona identification, segmentation, and analytics
- Create relevant, customized, and personalized content for consumers and merchants
- Increase engagement with Sezzle and merchant partners
- Support content marketing and strategy, including holistic campaigns, copywriting, automations, merchant curation, and data analytics
- Assist with asset and CRM builds, quality assurance, approvals, deployment, stakeholder communication, and analytics reporting
- Recommend future campaign optimizations through performance reports
- Support day-to-day marketing operations
- Assist with marketing communication builds in Braze
- Manage compliance and legal approval of assets
- Identify project risks and mitigation recommendations
- Maintain project documentation
- Assist client and sales teams with in-app promotional setup and reporting
- Initiate data pulls and manage campaign analytics
Requirements
What you’ll need- Excellent written and verbal communication skills
- Attention to detail is a must
- Basic project management skills
- Experience in copywriting short and engaging messages
- Experience leveraging data inputs to create segments, design tests, execute reporting and provide insights
- Demonstrated experience working with Claude or equivalent large language model tools is required
- Comfortable leveraging AI to enhance productivity, research, and communication
- Basic creative design skill and knowledge in Figma is preferred
- Database marketing experience is a plus
- Prior experience with Braze is preferred
- Additional experience with email, push notifications, in-app push notifications, MSS, eCommerce or digital marketing is preferred