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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and optimizing marketing communications across various channels, including email and in-app messaging, while ensuring compliance and quality assurance. Proficient in using AI tools for research and reporting, with strong communication and project management skills.
Highest-signal resume keywords
Braze Marketing AutomationCampaign Performance AnalysisCopywriting SkillsAI Tools ExperienceBasic Project Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingLanding Page DevelopmentCampaign OptimizationQuality AssuranceCreative Design SkillsData AnalysisCompliance ManagementStakeholder CommunicationCampaign DocumentationRisk Mitigation Strategies
Soft Skills
Attention to DetailWritten CommunicationVerbal CommunicationCollaborationAdaptability
Tools & Technologies
BrazeFigmaClaudeChatGPTAI Tools
Industry Keywords
Digital MarketingMarketing CommunicationsECommerceAgile MethodologyMarketing Operations
About the role
Key responsibilities & impact- Build marketing communications in Braze across email, push, RCS/SMS, and in-app messages
- Build and QA landing pages and campaign assets
- Own asset production flow including quality assurance, approvals, deployment, and stakeholder communication
- Manage compliance and legal approval of assets
- Support day-to-day marketing operations and maintain campaign schedules
- Maintain campaign documentation including briefs, schedules, reports, and final assets
- Identify risks and recommend mitigation strategies
- Support client and sales teams with in-app promotional setup and reporting
- Pull campaign performance data and report results
- Recommend campaign optimizations based on performance
- Test copy, creative, and timing
- Use AI tools to support research, drafting, and reporting
- Collaborate with Marketing, Design, Product, and Compliance teams
Requirements
What you’ll need- Excellent written and verbal communication skills in English
- Attention to detail
- Experience copywriting short and engaging messages
- Comfort working with campaign-result data and extracting useful insights
- Basic creative design skills and knowledge of Figma
- Experience using AI tools such as Claude, ChatGPT, or similar; demonstrated experience with Claude or equivalent large language model tools is required
- Comfort working in agile, matrixed teams with multiple inputs and quick turnarounds
- Currently pursuing or recently completed a degree in marketing, communications, advertising, business, or a related field
- Basic project management skills
- Prior experience with Braze or another CRM/marketing automation platform is a plus
- Experience building email templates or landing pages is a plus
- Experience with email, push notifications, in-app messaging, eCommerce, or digital marketing is a plus
