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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong analytical skills in evaluating funnel and behavioral data, utilizing AI tools for insights, and executing marketing strategies in a regulated environment. Proven ability to manage cross-functional collaboration and deliver clear communication of complex results.
Highest-signal resume keywords
Product Marketing ExperienceA/B TestingLifecycle MessagingUser Research MethodologiesCompliance Review Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Analytical SkillsData AnalysisSurvey DesignIn-Product ExperimentsMarketing Copy DevelopmentProject ManagementBehavioral Data AnalysisFunnel Data AnalysisEmail Campaign ExecutionPush Campaign Execution
Soft Skills
Clear CommunicationOrganizational SkillsExecution MindsetCuriosityCollaboration
Tools & Technologies
AI ToolsBrazeMarketing Automation PlatformsSurvey ToolsData Analysis Software
Industry Keywords
FintechBankingLendingPaymentsCredit Products
About the role
Key responsibilities & impact- Turn insights about user drop-offs in product journeys into experiments that improve the experience
- Build and run tests, including in-app copy and design changes, targeted email campaigns, and push campaigns, with product managers and designers
- Share test results clearly and quickly, and flag indications for changing course
- Design tests for learning, monitor results, and iterate based on data
- Run user research end to end, including building surveys or studies, distributing them to appropriate users, analyzing results, and writing findings
- Analyze qualitative and quantitative data to identify patterns, friction points, and opportunities
- Use AI tools to accelerate analysis and improve insights
- Turn launch and marketing plans into project timelines with owners and dates
- Partner with marketing communications to execute email, push, and in-app campaigns
- Guide marketing materials through compliance and legal review
- Coordinate preparation of new products for launch
- Collaborate with product management, marketing communications, design, compliance, and data teams
- Share progress updates with the team and cross-functional partners
- Document research findings and test results and maintain strategy documents
- Adapt as priorities and launch timing change
Requirements
What you’ll need- 2+ years of experience in Product Marketing, Growth, Lifecycle Marketing, Consumer Research, or a related field
- Strong analytical skills, including working with funnel data, behavioral data, and survey results, and using AI to evaluate them
- Highly organized and execution-minded, with a track record of getting work shipped on time across multiple stakeholders
- Clear, concise written communication in English, able to turn complex results into a sharp readout
- Curiosity about AI tools and eagerness to use them to work smarter
- Experience in fintech, banking, lending, payments, or credit products
- Experience getting marketing copy through compliance or legal review in a regulated industry
- Experience running A/B tests or in-product experiments
- Experience with lifecycle messaging, in-product copy, or Braze (or similar)
- Consumer-facing or mobile product experience
- Familiarity with user research methodologies