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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and user research, leveraging strong analytical skills to drive insights and improvements in user experiences. Proficient in executing marketing strategies and managing compliance in regulated industries.
Highest-signal resume keywords
Product Marketing ExperienceA/B TestingUser Research MethodologiesLifecycle MessagingAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisSurvey DesignBehavioral Data AnalysisIn-App Copy DevelopmentExperiment DesignMarketing Campaign ExecutionProject ManagementCompliance ReviewUser Journey OptimizationAI Tool Utilization
Soft Skills
Clear CommunicationOrganizational SkillsExecution MindsetCuriosity
Tools & Technologies
BrazeEmail Campaign ToolsPush Notification SystemsIn-App Messaging Platforms
Industry Keywords
FintechBankingLendingPaymentsCredit Products
About the role
Key responsibilities & impact- Turn insights about user drop-off in product journeys into experiments that improve the experience
- Build and run tests, including in-app copy and design changes, targeted email, and push campaigns
- Share test results and flag recommendations to change course
- Design tests for learning, monitor results, and iterate based on data
- Run user research end to end, including building surveys or studies, targeting users, analyzing results, and writing findings
- Analyze qualitative and quantitative data to identify patterns, friction points, and opportunities
- Use AI tools to accelerate analysis and sharpen insights
- Turn launch and marketing plans into project timelines with owners and dates
- Partner with marketing communications to execute email, push, and in-app campaigns
- Guide marketing materials through compliance and legal review
- Coordinate preparation of new products for launch
- Collaborate with product management, marketing communications, design, compliance, and data teams
- Share progress updates and maintain documentation of research, test results, and strategy documents
- Adapt to changing priorities and launch timing
Requirements
What you’ll need- 2+ years of experience in Product Marketing, Growth, Lifecycle Marketing, Consumer Research, or a related field
- Strong analytical skills: comfortable working with funnel data, behavioral data, and survey results, and using AI to evaluate them
- Highly organized and execution-minded, with a track record of getting work shipped on time across multiple stakeholders
- Clear, concise written communicator in English, able to turn complex results into a sharp readout
- Curious about AI tools and eager to use them to work smarter
- Experience in fintech, banking, lending, payments, or credit products
- Experience getting marketing copy through compliance or legal review in a regulated industry
- Experience running A/B tests or in-product experiments
- Experience with lifecycle messaging, in-product copy, or Braze (or similar)
- Consumer-facing or mobile product experience
- Familiarity with user research methodologies