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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong analytical skills and experience in product marketing, with a focus on user research and A/B testing. Proficient in using AI tools to enhance insights and improve user experiences in regulated industries.
Highest-signal resume keywords
Product Marketing ExperienceA/B TestingUser Research MethodologiesLifecycle MessagingCompliance Review Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Analytical SkillsData AnalysisExperiment DesignSurvey AnalysisBehavioral Data EvaluationIn-Product ExperimentsMarketing Copy DevelopmentProject ManagementUser TargetingFunnel Data Analysis
Soft Skills
Clear CommunicationOrganizational SkillsExecution MindsetCuriosity About AICollaboration
Tools & Technologies
AI ToolsBrazeEmail CampaignsPush CampaignsIn-App Campaigns
Industry Keywords
FintechBankingLendingPaymentsCredit Products
About the role
Key responsibilities & impact- Turn insights about user drop-offs in product journeys into experiments that improve the experience
- Build and run tests, including in-app copy and design changes, targeted email campaigns, and push campaigns
- Share test results clearly and quickly and flag when course corrections are needed
- Design tests for learning, monitor results, and iterate based on data
- Run user research end to end, including surveys or studies, user targeting, analysis, and write-ups
- Analyze qualitative and quantitative data to identify patterns, friction points, and opportunities
- Use AI tools to accelerate analysis and sharpen insights
- Turn launch and marketing plans into project timelines with owners and dates
- Partner with marketing communications to execute email, push, and in-app campaigns
- Guide marketing materials through compliance and legal review
- Coordinate preparation of new products for launch
- Collaborate with product management, marketing communications, design, compliance, and data teams
- Provide progress updates to the team and cross-functional partners
- Document research findings and test results and maintain strategy documents
- Adapt as priorities and launch timing shift
Requirements
What you’ll need- 2+ years of experience in Product Marketing, Growth, Lifecycle Marketing, Consumer Research, or a related field
- Strong analytical skills: comfortable working with funnel data, behavioral data, and survey results, and using AI to evaluate them
- Highly organized and execution-minded, with a track record of getting work shipped on time across multiple stakeholders
- Clear, concise written communicator in English, able to turn complex results into a sharp readout
- Curious about AI tools and eager to use them to work smarter
- Experience in fintech, banking, lending, payments, or credit products
- Experience getting marketing copy through compliance or legal review in a regulated industry
- Experience running A/B tests or in-product experiments
- Experience with lifecycle messaging, in-product copy, or Braze (or similar)
- Consumer-facing or mobile product experience
- Familiarity with user research methodologies
