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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong analytical skills in evaluating funnel and behavioral data, utilizing AI tools for insights, and executing marketing strategies effectively. Experienced in user research methodologies and compliance processes within regulated industries.
Highest-signal resume keywords
Product Marketing ExperienceA/B TestingLifecycle MessagingUser Research MethodologiesCompliance Review Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisUser TargetingSurvey AnalysisIn-App Copy DesignExperiment DesignMarketing Campaign ExecutionBehavioral Data EvaluationProject Timeline ManagementConsumer ResearchEmail Campaign Management
Soft Skills
Clear CommunicationOrganizational SkillsExecution MindsetCuriosity About AI Tools
Tools & Technologies
BrazeAI ToolsMarketing Automation Platforms
Industry Keywords
FintechBankingLendingPaymentsCredit Products
About the role
Key responsibilities & impact- Turn insights about user drop-off in product journeys into experiments that improve the experience
- Build and run tests including in-app copy and design changes, targeted email, and push campaigns
- Share test results clearly and flag findings that suggest a change in direction
- Design tests for learning, monitor results, and iterate based on data
- Run user research end to end, including surveys or studies, user targeting, analysis, and write-ups
- Analyze qualitative and quantitative data to identify patterns, friction points, and opportunities
- Use AI tools to accelerate analysis and sharpen insights
- Turn launch and marketing plans into project timelines with owners and dates
- Partner with marketing communications on email, push, and in-app campaigns
- Guide marketing materials through compliance and legal review
- Coordinate preparations for new product launches
- Collaborate with product management, marketing communications, design, compliance, and data teams
- Share progress updates and maintain research, test, and strategy documentation
- Adapt as priorities and launch timing shift
Requirements
What you’ll need- 2+ years of experience in Product Marketing, Growth, Lifecycle Marketing, Consumer Research, or a related field
- Strong analytical skills: comfortable working with funnel data, behavioral data, and survey results, and using AI to evaluate them
- Highly organized and execution-minded, with a track record of getting work shipped on time across multiple stakeholders
- Clear, concise written communicator in English, able to turn complex results into a sharp readout
- Curious about AI tools and eager to use them to work smarter
- Experience in fintech, banking, lending, payments, or credit products
- Experience getting marketing copy through compliance or legal review in a regulated industry
- Experience running A/B tests or in-product experiments
- Experience with lifecycle messaging, in-product copy, or Braze (or similar)
- Consumer-facing or mobile product experience
- Familiarity with user research methodologies