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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and consumer research, leveraging AI tools for insight generation and growth strategy. Skilled in analyzing user data to inform product positioning and go-to-market plans while collaborating effectively across teams.
Highest-signal resume keywords
Product Marketing ExperienceUser Research MethodologiesAnalytical ThinkingAI Tools ProficiencyLifecycle Messaging
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingConsumer ResearchData AnalysisGo-To-Market PlanningUser TestingSurvey AnalysisNPS AnalysisIn-Product CopyBehavioral Data AnalysisTesting Design
Soft Skills
Clear CommunicationCuriosityCollaborationAdaptabilityAnalytical Thinking
Tools & Technologies
ClaudeBrazeAI ToolsMarketing ChannelsIn-App Surfaces
Industry Keywords
FintechSubscriptionsMarketplaceConsumer-Facing ProductsMobile Product Experience
About the role
Key responsibilities & impact- Conduct user research, including surveys and user testing, and analyze results into actionable insights
- Analyze qualitative and quantitative user data to identify patterns, friction points, and opportunities across Earn and rewards products
- Apply a Gen Z consumer perspective to problem framing, messaging, and product experience evaluation
- Use AI tools to accelerate insight generation and inform growth strategy and marketing plans
- Own product marketing for assigned new and existing products across discovery, validation, planning, launch, learning, optimization, and scaling
- Translate Earn and rewards category strategy into product-specific positioning and messaging
- Develop and execute go-to-market plans across in-app surfaces, lifecycle messaging, and marketing channels
- Monitor post-launch adoption and engagement, identify risks, and find iteration opportunities
- Design tests, monitor results, and iterate based on data
- Collaborate with Product Managers and Marketing Communications on testing, launches, and product improvements
- Coordinate across Product, Engineering, Compliance, Legal, Data, Design, and Marketing
- Adapt priorities as business needs shift
- Contribute to team documentation and share insights and learnings
Requirements
What you’ll need- 2+ years of experience in Product Marketing, Growth, Consumer Research, or a related field
- Strong analytical thinking and comfort working with qualitative feedback, behavioral data, and survey results
- Demonstrated experience working with Claude or equivalent large language model tools is required
- Comfort leveraging AI to enhance productivity, research, and communication
- Clear, concise communication skills, with the ability to turn complexity into a sharp insight or recommendation
- Curiosity about AI tools and eagerness to use them to work smarter
- Consumer-facing or mobile product experience (nice to have)
- Familiarity with user research methodologies, NPS analysis, or customer interview programs (nice to have)
- Experience with lifecycle messaging, in-product copy, or Braze (or similar) (nice to have)
- Background in fintech, subscriptions, or marketplace businesses (nice to have)