Product Marketing Associate, Rewards

Sezzle

. Partner in conducting user research (surveys, user testing, etc,) and own the analysis, turning results into clear, actionable insight .

Posted 11/3/2026full-timeRemote • ColombiaJuniorMid-Level💰 $3,000 - $3,750 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and consumer research, leveraging AI tools for insight generation and effective communication. Skilled in developing go-to-market strategies and lifecycle messaging while analyzing user data to drive product improvements.

Highest-signal resume keywords

Product Marketing ExperienceUser Research MethodologiesAI Tools ProficiencyAnalytical ThinkingLifecycle Messaging

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Consumer ResearchData AnalysisSurvey AnalysisNPS AnalysisIn-Product CopyGTM PlanningBehavioral Data AnalysisProduct PositioningMessaging DevelopmentUser Testing

Soft Skills

Clear CommunicationCuriosityAdaptabilityCollaborationAnalytical Thinking

Tools & Technologies

ClaudeBrazeAI ToolsMarketing ChannelsIn-App Surfaces

Industry Keywords

FintechSubscriptionsMarketplaceConsumer-Facing ProductsGrowth Strategy

About the role

Key responsibilities & impact

Partner in conducting user research (surveys, user testing, etc,) and own the analysis, turning results into clear, actionable insight
Analyze qualitative and quantitative user data to surface patterns, friction points, and opportunities across your product portfolio within Earn and rewards
Bring a genuine Gen Z consumer perspective to how we frame problems, develop messaging, and evaluate product experiences
Use AI tools to accelerate insight generation and sharpen the inputs that shape growth strategy and marketing plans
Own product marketing for assigned products, both new and existing, supporting the full lifecycle: Discover & Validate, Shape & Plan, Launch & Learn, Optimize & Scale
Translate overall Earn and rewards category strategy into product-specific positioning and messaging, grounded in behavioral data and user research
Develop and execute GTM plans across in-app surfaces, lifecycle messaging, and marketing channels
Monitor adoption and engagement post-launch, flagging risks and identifying iteration opportunities
Design for learning, monitor results, and iterate based on data
Work closely with Product Managers and Marketing Communications on testing, launching, and improving products
Navigate across Product, Engineering, Compliance, Legal, Data, Design, and Marketing to move work forward
Adapt priorities quickly as business needs shift
Contribute to team documentation so insights and learnings can be shared across teams

Requirements

What you’ll need

2+ years of experience in Product Marketing, Growth, Consumer Research, or a related field.
Strong analytical thinking and comfort working with qualitative feedback, behavioral data, and survey results
Demonstrated experience working with Claude or equivalent large language model tools is required; candidates must be comfortable leveraging AI to enhance productivity, research, and communication.
Clear, concise communicator who can turn complexity into a sharp insight or recommendation
Curious about AI tools and eager to use them to work smarter. Bonus if you're already using them regularly
Consumer-facing or mobile product experience
Familiarity with user research methodologies, NPS analysis, or customer interview programs
Experience with lifecycle messaging, in-product copy, or Braze (or similar)
Background in fintech, subscriptions, or marketplace businesses