Marketing Manager

SGS

. Develop and execute integrated marketing strategies driving awareness, demand, and commercial growth for SGS testing services .

Posted 9/29/2026full-timeRemote • United States, PolandSeniorLead💰 $110,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies that drive commercial growth and customer acquisition across B2B and B2C audiences. Proficient in creating compelling marketing content and managing multichannel campaigns while leveraging analytics to measure performance and optimize ROI.

Highest-signal resume keywords

Integrated Marketing Strategy DevelopmentB2B Campaign ManagementContent Creation and ProductionCross-Functional CollaborationMarketing Performance Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email AutomationSEO/SEMDigital CampaignsLanding Page ManagementCRM PlatformsLead GenerationBrand ManagementProduct MarketingCustomer AcquisitionProject Management

Soft Skills

Strong CommunicationCollaborationAdaptabilityCreativityAnalytical Thinking

Tools & Technologies

Social Media PlatformsEmail Marketing ToolsAnalytics DashboardsContent Management SystemsMarketing Automation Software

Certifications & Qualifications

Advanced Degree in MarketingDigital Marketing Certifications

Industry Keywords

CosmeticsPersonal CareConsumer GoodsClaims SubstantiationRegulatory ConsiderationsB2B MarketingB2C MarketingTrade ShowsBeauty Industry TrendsConsumer Testing Panels

About the role

Key responsibilities & impact

Develop and execute integrated marketing strategies driving awareness, demand, and commercial growth for SGS testing services
Build targeted B2B campaigns for brands, manufacturers, retailers, and indie brands
Lead B2C recruitment marketing strategies for consumer testing panelists across three North American locations
Partner with Business Line leaders, lab operations, sales, and global marketing
Create multichannel marketing plans using digital, social, events, email, paid media, and industry partnerships
Write, edit, and produce marketing content including capability sheets, case studies, landing pages, social content, email campaigns, recruitment ads, and promotional materials
Develop B2B messaging translating technical testing capabilities into value propositions
Create B2C content attracting consumer panelists and communicating the value, safety, and experience of product testing
Manage and optimize websites, landing pages, social media, and email platforms
Maintain editorial calendars and consistent marketing activity
Execute B2B lead-generation and brand-visibility campaigns
Develop B2C recruitment campaigns using paid social, local outreach, community partnerships, and targeted digital advertising
Support product launches, claims testing promotions, seasonal campaigns, and industry events
Develop sales enablement tools, presentations, and messaging frameworks for beauty and personal care clients
Coordinate SGS presence at trade shows, conferences, and beauty industry events
Track campaign performance, lead generation, recruitment metrics, and digital engagement to improve ROI

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or a related field
10+ years of experience in marketing, product marketing, brand management, or category marketing within the cosmetics, personal care, beauty, or consumer goods sectors
Proven ability to develop and execute integrated marketing strategies supporting commercial growth, customer acquisition, and brand visibility across B2B and B2C audiences
Demonstrated experience creating marketing content across product sheets, case studies, digital campaigns, social content, sales enablement materials, trade show assets, and customer presentations
Hands-on experience with email automation, paid and organic social, SEO/SEM, landing pages, and CRM platforms
Strong cross-functional collaboration experience with Sales, Operations, Laboratory/Technical teams, Regulatory, and global marketing partners
Experience supporting B2B campaigns targeting beauty brands, contract manufacturers, ingredient suppliers, and R&D teams; testing, formulation, or product development experience preferred
Experience supporting B2C recruitment campaigns for consumer testing panels preferred
Ability to translate complex scientific or technical information into clear, compelling, customer-friendly marketing narratives
Strong understanding of claims substantiation, regulatory considerations, and cosmetics and personal care industry trends
Experience measuring marketing performance using analytics, dashboards, engagement metrics, and ROI tracking
Strong project management skills in a fast-paced, matrixed environment
Experience supporting trade shows, conferences, and industry events
Familiarity with global or matrixed organizations and adapting messaging for regional and global audiences
Advanced degree or certifications in digital marketing preferred

Benefits

Comp & perks

Medical, dental and vision insurance
Life insurance
Employee assistance programs
401(k) with company match
Immediate vesting upon enrollment
Online training courses
Virtual and classroom development experiences
Tuition reimbursement program
Paid time off
Family leave