Marketing Manager

SGS

. Develop and execute integrated marketing strategies driving awareness, demand, and commercial growth for SGS testing services .

Posted 10/1/2026full-timeRemote • Poland, United StatesMid-LevelSenior💰 $110,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies that drive commercial growth and customer acquisition across B2B and B2C audiences. Proficient in creating high-quality marketing content and managing multichannel campaigns while leveraging analytics to measure performance and optimize ROI.

Highest-signal resume keywords

Integrated Marketing Strategy DevelopmentB2B Campaign ManagementContent Creation Across Multiple FormatsEmail Automation and CRM PlatformsProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyContent CreationLead GenerationDigital MarketingSEO/SEMAnalytics and ROI TrackingCampaign Performance MeasurementB2C Recruitment CampaignsMultichannel Marketing PlansClaims Substantiation

Soft Skills

Cross-Functional CollaborationStrong Communication SkillsProject Management

Tools & Technologies

Email Automation PlatformsCRM PlatformsSocial Media Management ToolsAnalytics DashboardsLanding Page Optimization Tools

Certifications & Qualifications

Advanced Degree in Digital Marketing

Industry Keywords

B2B MarketingB2C MarketingCosmetics IndustryPersonal Care IndustryRegulatory ConsiderationsTrade ShowsIndustry Events

About the role

Key responsibilities & impact

Develop and execute integrated marketing strategies driving awareness, demand, and commercial growth for SGS testing services
Build targeted B2B campaigns for major brands, manufacturers, retailers, and indie brands
Partner with Business Line leaders, lab operations, sales, and global marketing
Create multichannel marketing plans using digital, social, events, email, paid media, and industry partnerships
Write, edit, and produce marketing content including capability sheets, case studies, landing pages, social content, email campaigns, recruitment ads, and promotional materials
Develop B2B messaging translating technical testing capabilities into clear value propositions
Create B2C content attracting consumer panelists and communicating the value, safety, and experience of product testing
Manage and optimize websites, landing pages, social media, and email platforms
Maintain editorial calendars and consistent marketing activity
Execute B2B lead-generation and brand-visibility campaigns
Develop B2C recruitment campaigns using paid social, local outreach, community partnerships, and targeted digital advertising
Support product launches, claims testing promotions, seasonal campaigns, and industry events
Track campaign performance, lead generation, recruitment metrics, and digital engagement; refine strategy to improve ROI

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or a related field. Required
Advanced degree or certifications in digital marketing. Preferred
Proven ability to develop and execute integrated marketing strategies supporting commercial growth, customer acquisition, and brand visibility across B2B and B2C audiences
Demonstrated experience creating high-quality marketing content across multiple formats
Hands-on experience with email automation, paid and organic social, SEO/SEM, landing pages, and CRM platforms
Strong cross-functional collaboration with Sales, Operations, Laboratory/Technical teams, Regulatory, and global marketing partners
Ability to translate complex scientific or technical information into clear, compelling, customer-friendly marketing narratives
Strong understanding of claims substantiation, regulatory considerations, and industry trends within cosmetics and personal care
Experience measuring marketing performance using analytics, dashboards, engagement metrics, and ROI tracking
Strong project management skills managing multiple campaigns, deadlines, stakeholders, and priorities
Experience supporting trade shows, conferences, and industry events
Familiarity with global or matrixed organizations and adapting messaging for regional and global audiences

Benefits

Comp & perks

Medical, dental and vision insurance
Life insurance
Employee assistance programs
401(k) with company match (immediate vesting upon enrollment)
Online training courses
Virtual and classroom development experiences
Tuition reimbursement program
Paid-time off
Family leave