Director, Brand & Corporate Communications

Shake Shack

. Develop and lead consumer PR strategies for Shake Shack’s food, guest experience, campaigns, collaborations, partnerships, and brand moments.

Posted 9/18/2026full-timeNew York City • New York • United StatesLead💰 $170,488 - $228,363 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated brand and corporate communications strategies, with a strong focus on brand storytelling, reputation management, and team leadership. Proficient in leveraging media insights and performance data to inform strategy and measure impact.

Highest-signal resume keywords

Integrated Brand CommunicationsCorporate StorytellingTeam LeadershipMedia Insights AnalysisReputation Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand Strategy DevelopmentCorporate CommunicationsMedia OutreachPress Material OversightCampaign Performance Measurement

Soft Skills

Verbal CommunicationWritten CommunicationTeam DevelopmentCoachingInfluencing

Certifications & Qualifications

Bachelor's Degree in CommunicationsBachelor's Degree in JournalismBachelor's Degree in MarketingBachelor's Degree in Business

Industry Keywords

Restaurant IndustryHospitality SectorBrand LoveEarned Media ImpactStakeholder Communications

About the role

Key responsibilities & impact

Develop and lead consumer PR strategies for Shake Shack’s food, guest experience, campaigns, collaborations, partnerships, and brand moments.
Turn menu news, business priorities, guest insights, and brand initiatives into compelling stories.
Build and maintain relationships with lifestyle, food, culture, business, and trade media.
Partner with Brand Marketing, Culinary, Digital, Tech, Social, Operations, Development, and agency partners on integrated communications plans.
Oversee press materials, messaging, media outreach, seeding, events, and measurement.
Develop and execute corporate communications strategies connecting Shake Shack’s purpose, performance, people, and growth story.
Lead corporate storytelling across earned, owned, and executive channels.
Advise senior leaders and craft messaging for internal and external moments.
Support issues management and reputation response through messaging, scenario plans, media guidance, and stakeholder communications.
Lead, mentor, and develop a communications team.
Set team goals, priorities, and success measures; provide coaching and feedback.
Coordinate communications across business functions and senior leadership.
Lead agency partners, freelancers, and external collaborators.
Manage communications budgets, agency scopes, and resource planning with the Chief Communications Officer and Finance team.

Requirements

What you’ll need

Track record of developing and executing integrated brand and corporate communications strategies that align with business priorities, build brand love, strengthen reputation, and drive earned media impact, preferably in the restaurant or hospitality space.
Experience in leading, managing, and developing a team, with the ability to inspire and drive results.
Strong analytical skills, with the ability to use media insights, sentiment, message pull-through, reputation signals, and campaign performance data to inform strategy and measure communications impact.
Deep understanding of brand storytelling and reputation management, with the ability to protect and evolve Shake Shack’s voice across consumer, corporate, executive, and issues-related communications.
Excellent verbal and written communication skills, with the ability to influence and present to senior leadership and external partners.
Bachelor's Degree in Communications, Journalism, Marketing, Business, or a related field.
7-9 years supervisory experience.
10+ years work experience.

Benefits

Comp & perks

Weekly Pay and Performance bonuses
Shake Shack Meal Discounts
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
Medical, Dental, and Vision Insurance*
Employer Paid Life and Disability Insurance*
401k Plan with Company Match*
Paid Time Off*
Paid Parental Leave*
Access to Employee Assistance Program on Day 1
Pre-Tax Commuter and Parking Benefits
Flexible Spending and Dependent Care Accounts*
Development and Growth Opportunities