Shake Shack

Product Marketing

• Own end-to-end go-to-market activation for business initiatives from approval through national launch.
• Translate marketing strategy into detailed execution plans across every guest touchpoint and marketing channel.
• Develop integrated launch plans aligning marketing, operations, digital, technology, training, communications, supply chain, finance, and restaurant teams.
• Ensure initiatives are guest-centric, operationally executable, and delivered with excellence.
• Ensure consistent execution across in-Shack, kiosk, app, web, third-party delivery, CRM, media, packaging, merchandising, training, and restaurant operations.
• Coordinate launch readiness across every guest touchpoint and document an omni-channel GTM plan.
• Partner with Digital Product, Technology, and Brand Marketing teams to support business objectives and intended guest experiences.
• Serve as the central coordination point across approved workstreams.
• Establish integrated project plans, timelines, milestones, dependencies, and decision logs.
• Lead recurring commercialization meetings and executive readiness reviews.
• Identify execution risks and develop mitigation plans.
• Manage changes in scope, priorities, and launch timing while maintaining organizational alignment.
• Lead GTM launch readiness reviews and establish go/no-go criteria.
• Capture post-mortem launch learnings and improve commercialization processes.
• Refine tools, templates, governance, and ways of working to improve speed, clarity, and execution quality.
• Help scale a best-in-class GTM process supporting Shake Shack’s future growth.

Manager, Go to Market Excellence

Manager

• Serve as Shake Shack’s strategic technology leader for the Workday platform and primary subject-matter expert for integrations, security, data, and optimization
• Design, build, deploy, monitor, and debug Workday integrations using Studio, EIB, Core Connectors, Document Transformation, and REST/SOAP APIs
• Own the integration catalog, error-handling framework, and daily run health end to end
• Translate Finance, People Resources, and Operations requirements into solution designs, data mappings, interface specifications, and effort estimates
• Evaluate build-versus-configure-versus-middleware options and lead technical design reviews
• Own day-to-day delivery of internal technical resources and partner teams, including intake triage, backlog prioritization, work assignment, quality gates, and production rollout
• Hold partners accountable through design and code peer review and signoff
• Build and support Prism Analytics ingestion pipelines and derived datasets
• Deliver Workday Extend applications and orchestrations
• Own bi-directional data flows between Workday, Adaptive Planning, and Snowflake
• Configure, integrate, test, and deploy approved Workday AI agents, Illuminate features, and automation use cases
• Lead semi-annual Workday release readiness, including impact assessment, regression testing, sandbox refresh coordination, migration packaging, and cutover
• Maintain integration runbooks, technical documentation, and ISU/ISSG security
• Execute assigned SOX/ITGC control activities and produce audit evidence
• Achieve defined delivery, platform stability, integration health, and automation ROI targets

Senior Manager, Workday Technology Lead

Brand Manager

• Develop and lead consumer PR strategies for Shake Shack’s food, guest experience, campaigns, collaborations, partnerships, and brand moments.
• Turn menu news, business priorities, guest insights, and brand initiatives into compelling stories.
• Build and maintain relationships with lifestyle, food, culture, business, and trade media.
• Partner with Brand Marketing, Culinary, Digital, Tech, Social, Operations, Development, and agency partners on integrated communications plans.
• Oversee press materials, messaging, media outreach, seeding, events, and measurement.
• Develop and execute corporate communications strategies connecting Shake Shack’s purpose, performance, people, and growth story.
• Lead corporate storytelling across earned, owned, and executive channels.
• Advise senior leaders and craft messaging for internal and external moments.
• Support issues management and reputation response through messaging, scenario plans, media guidance, and stakeholder communications.
• Lead, mentor, and develop a communications team.
• Set team goals, priorities, and success measures; provide coaching and feedback.
• Coordinate communications across business functions and senior leadership.
• Lead agency partners, freelancers, and external collaborators.
• Manage communications budgets, agency scopes, and resource planning with the Chief Communications Officer and Finance team.

Manager, Go to Market Excellence

Senior Manager, Workday Technology Lead

Director, Brand & Corporate Communications