Manager, Go to Market Excellence

Shake Shack

. Own end-to-end go-to-market activation for business initiatives from approval through national launch.

Posted 9/24/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $103,050 - $135,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in end-to-end go-to-market activation, integrating marketing strategies with operational execution across multiple channels. Proven ability to lead cross-functional initiatives, manage project timelines, and ensure alignment with business objectives.

Highest-signal resume keywords

Go-To-Market ActivationProject ManagementCross-Functional LeadershipBrand MarketingStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CommercializationIntegrated Launch PlanningProgram ManagementDigital Product CommercializationMenu Innovation

Soft Skills

Excellent CommunicationOrganizational SkillsAttention to DetailInfluencing Skills

Tools & Technologies

CRMDigital Marketing ToolsProject Management Software

Certifications & Qualifications

PMP Certification

Industry Keywords

Restaurant ExperienceHospitalityRetailConsumer Packaged Goods

Tech Stack

Tools & technologies

PMP

About the role

Key responsibilities & impact

Own end-to-end go-to-market activation for business initiatives from approval through national launch.
Translate marketing strategy into detailed execution plans across every guest touchpoint and marketing channel.
Develop integrated launch plans aligning marketing, operations, digital, technology, training, communications, supply chain, finance, and restaurant teams.
Ensure initiatives are guest-centric, operationally executable, and delivered with excellence.
Ensure consistent execution across in-Shack, kiosk, app, web, third-party delivery, CRM, media, packaging, merchandising, training, and restaurant operations.
Coordinate launch readiness across every guest touchpoint and document an omni-channel GTM plan.
Partner with Digital Product, Technology, and Brand Marketing teams to support business objectives and intended guest experiences.
Serve as the central coordination point across approved workstreams.
Establish integrated project plans, timelines, milestones, dependencies, and decision logs.
Lead recurring commercialization meetings and executive readiness reviews.
Identify execution risks and develop mitigation plans.
Manage changes in scope, priorities, and launch timing while maintaining organizational alignment.
Lead GTM launch readiness reviews and establish go/no-go criteria.
Capture post-mortem launch learnings and improve commercialization processes.
Refine tools, templates, governance, and ways of working to improve speed, clarity, and execution quality.
Help scale a best-in-class GTM process supporting Shake Shack’s future growth.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
3-5 years of experience in brand marketing, commercialization, project management, product marketing, or cross-functional business leadership.
Demonstrated experience leading complex, cross-functional initiatives from planning through launch.
Exceptional organizational and program management skills with the ability to manage multiple high-priority initiatives simultaneously.
Excellent communication, influencing, and stakeholder management skills.
Experience navigating ambiguity while driving alignment across multiple teams.
Strong attention to detail without losing sight of broader business objectives.
Restaurant, hospitality, retail, or consumer packaged goods experience preferred.
Experience commercializing digital products, loyalty programs, menu innovation, or promotional campaigns preferred.
Experience working closely with Operations, Technology, Product, and Supply Chain organizations preferred.
PMP certification or experience with formal project management methodologies is a plus.
MBA preferred but not required.

Benefits

Comp & perks

Weekly Pay and Performance bonuses
Shake Shack Meal Discounts
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
Medical, Dental, and Vision Insurance*
Employer Paid Life and Disability Insurance*
401k Plan with Company Match*
Paid Time Off*
Paid Parental Leave*
Access to Employee Assistance Program on Day 1
Pre-Tax Commuter and Parking Benefits
Flexible Spending and Dependent Care Accounts*
Development and Growth Opportunities
Hands-on mentorship, training, and growth potential
Fun and inclusive work environment