Senior Manager, Brand Marketing

. Lead the strategic development and creative execution of integrated brand and product campaigns.

Posted 10/15/2026full-timeNew York City • New York • United StatesSenior💰 $121,650 - $159,650 per yearWebsite

Key responsibilities & impact

Lead the strategic development and creative execution of integrated brand and product campaigns.
Translate business goals, guest insight, and brand strategy into sharp, inspiring briefs.
Guide agency and internal creative teams from idea through final production and execution.
Ensure campaigns are expressed cohesively across paid media, social, hospitality, merchandising, culinary, PR, growth, regional, and other guest touchpoints.
Lead external agency partners and internal creative teams through briefing, work sessions, reviews, feedback, and decision-making.
Own the end-to-end creative workstream, including the integrated asset plan, production calendar, approvals, quality control, trafficking readiness, and delivery of final assets and specifications to media partners.
Apply and protect Shake Shack’s brand positioning and standards across campaign ideas, partnerships, and creative outputs.
Partner with media, growth, research, and analytics teams to define success measures, review campaign performance, and inform future briefs and creative development.
Process POs, invoices, and vendor setup within Workday.
Define campaign ideas, roles, decisions, milestones, dependencies, and approval paths.
Build visible workflows for priorities, timing, feedback, risks, and next steps.
Anticipate roadblocks, close gaps, and move decisions forward.
Secure cross-functional approvals from legal, operations, regional, and other stakeholders.

What you’ll need

6-8 years of experience in integrated brand marketing, campaign strategy, account management, or a closely related discipline.
A mix of in-house brand experience and agency experience is strongly preferred, with agency account management experience particularly valuable
A track record of writing strategically sharp, creatively inspiring briefs that lead to effective integrated work.
Experience leading creative and campaign agencies, including briefing, scope and timeline management, feedback, stakeholder alignment, and final delivery
Fluency in integrated campaign development and production across paid media, digital, social, experiential or hospitality, merchandising, and partner channels
Exceptional project leadership and operational judgment, with the ability to manage multiple complex campaigns, dependencies, and deliverables at once
Strong cross-functional influence and facilitation skills, including the ability to create clarity, surface tradeoffs, and bring different teams to a decision.
A proactive, low-ego working style with high standards, strong follow-through, and comfort operating in a fast-moving environment.
Excellent written, verbal, and presentation skills
Passion for culture, food, hospitality, and building brands people want to be part of.

Comp & perks

Weekly Pay and Performance bonuses
Shake Shack Meal Discounts
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
Medical, Dental, and Vision Insurance*
Employer Paid Life and Disability Insurance*
401k Plan with Company Match*
Paid Time Off*
Paid Parental Leave*
Access to Employee Assistance Program on Day 1
Pre-Tax Commuter and Parking Benefits
Flexible Spending and Dependent Care Accounts*
Development and Growth Opportunities