Senior Creative Strategist

Shameless Foods

. Own paid social creative strategy for Shameless Snacks .

Posted 11/10/2026full-timeSanta Ana • California • United StatesSenior💰 $110,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance creative strategy, particularly for DTC brands, with a strong focus on Meta ads and the ability to analyze and optimize creative performance. Proficient in managing projects end-to-end, collaborating with various contributors, and providing actionable feedback to enhance creative output.

Highest-signal resume keywords

Performance Creative StrategyMeta Ads ManagementAd Script WritingProject ManagementDirect Response Fundamentals

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative Testing RoadmapAd Script WritingPerformance AnalysisVariant TestingHook Strength EvaluationCompliance ReviewUS Consumer Culture FluencyCreator Content ManagementStatic Ad DirectionPerformance Dashboard Utilization

Soft Skills

Fast Feedback ProvisionCollaborationCommunication

Tools & Technologies

Meta Ads ManagerTikTok ShopPerformance Dashboards

Industry Keywords

DTC BrandsConsumer Packaged GoodsFood and BeverageDirect Response MarketingCreative Agencies

About the role

Key responsibilities & impact

Own paid social creative strategy for Shameless Snacks
Build and run the weekly creative testing roadmap covering angles, hooks, formats, and personas
Write scripts for video ads and briefs for static ads; direct freelance copywriters as needed
Review every ad before launch for hook strength, offer clarity, compliance, and natural US consumer language
Brief editors, designers, and copywriters with references, visual direction, and rationale
Provide fast, specific feedback to accelerate iterations
Review and approve creator content; work with freelance creators and external agencies to scale production
Review weekly creative performance in Meta Ads and TikTok or Google as needed
Identify winning and losing creative, document learnings, and determine subsequent tests
Own creative initiatives beyond Meta, including TikTok Shop, creator whitelisting, and agency tests
Manage project scope, timelines, stakeholders, delivery, status, blockers, and results
Contribute to playbooks, brief templates, and testing frameworks
Share successful creative approaches with the creative team

Requirements

What you’ll need

Able to work Pacific Time (PT) hours
Orange County is preferred so you can work on-site at the Santa Ana office; hybrid or remote is also an option
5+ years in performance creative strategy for DTC brands or performance agencies, with Meta as your primary channel
You write ad scripts yourself and direct static ads from day one
A track record of Meta ads that scaled, and the ability to walk us through the numbers (spend, CPA or ROAS, hook rate, hold rate, CTR) and the thinking behind them
You test multiple variants (hooks, bodies, formats) and use the results to decide what gets made next
Direct response fundamentals: hooks, offers, proof, objection handling
Native-level fluency in US consumer culture
Experience running a project end to end with several contributors, not only contributing to one
Comfortable in Meta Ads Manager and basic performance dashboards without an analyst
TikTok Shop experience (nice to have)
Experience with food, beverage, snacks or other consumer packaged goods sold to a broad US audience (nice to have)
YouTube ad experience (nice to have)
Experience with creator content platforms where creators submit videos for review and approval (nice to have)
Experience managing creators, whitelisting programs or creative agencies (nice to have)

Benefits

Comp & perks

Quarterly performance bonus
401(k) plan with company matching
Comprehensive health benefits including medical, dental, and vision coverage
Stock option plan so you can share in the value you help build
Generous paid time off and company holidays
Real ownership and autonomy to drive measurable growth
Amazing pet friendly office environment