Shameless Foods

Growth Marketing

• Own paid media strategy and execution across Meta, TikTok, AppLovin, YouTube, Google and new channels
• Track daily and weekly pacing against revenue, new-customer and margin goals
• Lead the buying team and manage the Media Buying Coordinator
• Scale profitable spend and identify effective channels, audiences and offers
• Analyze ad performance, research competitors and formats, and brief the creative team
• Plan full-funnel campaigns covering ads, landing pages and offers
• Brief Creative, Dev/CRO and Design teams
• Use AI in day-to-day buying decisions
• Recommend channel splits and forecast spend, new customers, contribution margin and payback
• Report blended and channel-level CAC, MER, CM%, LTV:CAC and payback
• Share weekly recommendations with the Head of Growth
• Test emerging channels using clear success criteria and scale successful channels

Explore Senior Growth Manager at Shameless Foods. Review requirements and application details.

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Senior Growth Manager