Senior Growth Manager

Shameless Foods

. Own paid media strategy and execution across Meta, TikTok, AppLovin, YouTube, Google and new channels .

Posted 10/31/2026full-timeRemote • United StatesSenior💰 $110,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a focus on media buying across platforms like Meta, TikTok, and Google. Proven ability to analyze ad performance, manage teams, and leverage AI for strategic decision-making in e-commerce environments.

Highest-signal resume keywords

Performance MarketingMedia BuyingAI Utilization in BuyingLeadership ExperienceE-Commerce Direct-Response Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Meta AdvertisingTikTok AdvertisingAppLovin AdvertisingGoogle AdsYouTube AdsCAC AnalysisLTV:CAC CalculationPayback Period AnalysisCreative StrategyFull-Funnel Campaign Planning

Soft Skills

Independent Decision-MakingAnalytical ThinkingTeam LeadershipCommunication SkillsRecommendation Development

Tools & Technologies

AI Tools for Media BuyingAd Performance Analytics ToolsCreative Briefing ToolsCampaign Management Software

Industry Keywords

E-CommerceSubscription BusinessReplenishment BusinessFood and BeverageConsumer Packaged GoodsIncrementalityMMMMTARetail MediaTikTok Shop

About the role

Key responsibilities & impact

Own paid media strategy and execution across Meta, TikTok, AppLovin, YouTube, Google and new channels
Track daily and weekly pacing against revenue, new-customer and margin goals
Lead the buying team and manage the Media Buying Coordinator
Scale profitable spend and identify effective channels, audiences and offers
Analyze ad performance, research competitors and formats, and brief the creative team
Plan full-funnel campaigns covering ads, landing pages and offers
Brief Creative, Dev/CRO and Design teams
Use AI in day-to-day buying decisions
Recommend channel splits and forecast spend, new customers, contribution margin and payback
Report blended and channel-level CAC, MER, CM%, LTV:CAC and payback
Share weekly recommendations with the Head of Growth
Test emerging channels using clear success criteria and scale successful channels

Requirements

What you’ll need

5-7 years in performance/growth marketing, including hands-on media buying
Strong to expert hands-on experience in Meta, TikTok and AppLovin
Track record of scaling e-commerce direct-response ad accounts profitably, more than once, at large monthly spend
Strong understanding of creative strategy and creative testing
Active use of AI in media buying workflow
Working knowledge of CAC, LTV:CAC, payback period and contribution margin
Leadership experience, either managing people or managing an agency
Ability to operate independently, make calls with incomplete data and bring recommendations
Google and YouTube Ads experience
Subscription or replenishment business experience
Food, beverage, candy or CPG experience
TikTok Shop / GMV Max, Amazon or retail media exposure
Incrementality, MMM or MTA experience

Benefits

Comp & perks

401(k) plan with company matching
Comprehensive health benefits including medical, dental, and vision coverage
Stock option plan so you can share in the value you help build
Generous paid time off and company holidays
Real ownership and autonomy to drive measurable growth